Corporate Business Model Innovation
Corporate Business Model Innovation
Program Experience
You’ve likely heard of open innovation, lean startup, and innovation management, but do you know how to successfully leverage them? Go beyond the buzzwords in Corporate Business Model Innovation to transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency.
The innovation training serves as a catalyst for business leaders to master innovation strategy and drive continuous competitive value for their company. Throughout the program, you will dive deeply into developing, evaluating, and scaling new business models. Embracing a lean startup mindset, you will ultimately design a personalized innovation integration plan for your business. Professor Henry Chesbrough, ‘The Father of Open Innovation’, will provide you with the crucial guidance to leave this program with a lean, go-to-market plan for your company that details specific corporate innovation strategies that address challenges and opportunities you may face within your organization.
Strengthen your understanding of innovation management through hands-on case studies and pragmatic exercises during the training. At the conclusion of the program, you will advance your confidence and skills to employ innovative business ideas despite the inevitable barriers you will face.
Program Dates
Cost & Features
- Three-day business innovation program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas Faculty-led program
- Dynamic hands-on exercises
- Develop a lean, go-to-market plan for your company throughout the training
- Exclusive networking reception with faculty and fellow participants
- Access to the program alumni community
- Corporate Business Model Innovation Program Certificate of Completion
Who It's For
- Senior-level Managers
- Chief Marketing Officers (CMOs)
- Chief Innovation Officers (CIOs)
- Business Strategy and Development professionals
- Research & Development (R&D) professionals
- Any executive responsible for managing innovation within their company
- A group of colleagues or team who would like to advance their skills together

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
"Our group from Brazil decided to attend the first edition of this course at UC Berkeley not only because of the outstanding professors, but also because of the UC Berkeley excellence. It was a great experience for all of us. We strongly recommend it."
- CEO, Clear Educação e Inovação"The combination of openness and randomness led to the creation of a fabulous team comprising ARM, Intel, VMWARE And Telefonica. Such a unique team ... allowed me to test my business (model) hypothesis with some of the best! Keep up the good work Berkeley-Haas!"
- Director of Corporate Development, ARM Limited"The course provided useful content - especially using the tools and teachings on practical work situations!"
- Program Participant, October 2015"I enjoyed the program. I would like to put into practices all materials discussed in class."
- Program Participant, October 2015"I have participated in several courses here and I always go back to my company with skills I can implement immediately and the long term impact has been valuable to both myself and my company. I am sure I will have similar results after this course."
- Program Participant, October 2015Interested in attending this program with a group of your colleagues?
Interested in customizing this program for your organization?
Faculty
Also Recommended
Have more questions about registration, billing, accommodation, or employer support?
Visit our FAQ Page or Contact Us.