Corporate Business Model Innovation

Corporate Business Model Innovation

Open Innovation to Transform Your Business Strategies

Program Experience

You’ve likely heard of open innovation, lean startup, and innovation management, but do you know how to successfully leverage them? Go beyond the buzzwords in Corporate Business Model Innovation to transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency.

The innovation training serves as a catalyst for business leaders to master innovation strategy and drive continuous competitive value for their company. Throughout the program, you will dive deeply into developing, evaluating, and scaling new business models. Embracing a lean startup mindset, you will ultimately design a personalized innovation integration plan for your business. Professor Henry Chesbrough, ‘The Father of Open Innovation’, will provide you with the crucial guidance to leave this program with a lean, go-to-market plan for your company that details specific corporate innovation strategies that address challenges and opportunities you may face within your organization.

Strengthen your understanding of innovation management through hands-on case studies and pragmatic exercises during the training. At the conclusion of the program, you will advance your confidence and skills to employ innovative business ideas despite the inevitable barriers you will face.

Discover New Innovation Concepts
Learn new concepts in business model innovation, open innovation strategies, and how to apply lean startup models in a corporate context.
Identify Key Business Opportunities
Uncover your current business model’s strengths and weaknesses while learning to use open innovation to identify new opportunities. Rethink existing strategies to capitalize on organizational innovation and strategic change.
Create New Business Model Ideas
Generate and validate potentially successful new business model designs. Complete the training with a personalized, fully-developed portfolio of lean, go-to-market plans.
Overcome Roadblocks and Manage Complex Change
Align company strategy and business politics with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation process to get breakthrough products to market faster.
Make New, Powerful Connections
Learn to create new relationships and collaborate effectively with startup firms, internal entrepreneurs, and potential partners.
Go Inside the Program

Program Dates

Cost & Features

Program Fee

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  • Three-day business innovation program at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas Faculty-led program
  • Dynamic hands-on exercises 
  • Develop a lean, go-to-market plan for your company throughout the training
  • Exclusive networking reception with faculty and fellow participants
  • Access to the program alumni community 
  • Corporate Business Model Innovation Program Certificate of Completion 

Who It's For

  • Senior-level Managers
  • Chief Marketing Officers (CMOs)
  • Chief Innovation Officers (CIOs) 
  • Business Strategy and Development professionals
  • Research & Development (R&D) professionals
  • Any executive responsible for managing innovation within their company
  • A group of colleagues or team who would like to advance their skills together
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Entrepreneurship & Innovation or Finance & Business Acumen

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.


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