Corporate Business Model Innovation

Corporate Business Model Innovation

Open Innovation to Transform Your Business Strategies

Program Experience

From start to finish, innovating a product and getting it to market requires business innovation management know how - from seeking transformational opportunities and leveraging open innovation to bringing disruptive ideas to market.. By sharpening your creative innovative thinking skills with open innovative training, you will become a business leader who masters innovative strategies that ensure competitive advantages for you and your company.

In the Corporate Business Model Innovation program you will transform your innovation challenges into opportunities to design, evaluate, and scale new business models. Led by Professor Henry Chesbrough, ‘The Father of Open Innovation’, you will strengthen your ability to manage innovation through hands-on case studies and pragmatic exercises.

By embracing idea management and a lean startup mindset, you will produce a personalized innovation integration plan and you will be equipped with the crucial guidance needed to catapult your innovative leadership to the next level. At the conclusion of the program, you will advance your skills as a modern innovator and be confident in your ability to successfully deploy innovative business ideas despite the inevitable barriers you will face.

Discover New Innovation Concepts
Explore new concepts in business model innovation, open innovation strategies, and innovative technology. Learn how to apply lean startup models in a corporate context.
Identify Key Business Opportunities
Uncover your current business model’s strengths and weaknesses while learning to use open innovation to identify new opportunities to innovate a product. Rethink existing strategies to capitalize on organizational innovation and strategic change.
Create New Business Model Ideas
Generate and validate potentially successful new business model through innovative design. Complete the training with a personalized, fully-developed portfolio of lean, go-to-market plans.
Overcome Roadblocks and Manage Complex Change
Align company strategy and business politics with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation incubators to get breakthrough products to market faster.
Make New, Powerful Connections
Learn to create new relationships and collaborate effectively with innovative leaders, startup firms, internal entrepreneurs, and potential partners.
Go Inside the Program

Program Dates

Cost & Features

Program Fee

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  • Three-day business innovation program at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas Faculty-led program
  • Dynamic hands-on exercises 
  • Develop a lean, go-to-market plan for your company throughout the training
  • Exclusive networking reception with faculty and fellow participants
  • Access to the program alumni community 
  • Corporate Business Model Innovation Program Certificate of Completion 

Who It's For

  • Senior-level Managers
  • Chief Marketing Officers (CMOs)
  • Chief Innovation Officers (CIOs) 
  • Business Strategy and Development professionals
  • Research & Development (R&D) professionals
  • Any executive responsible for managing innovation within their company
  • A group of colleagues or team who would like to advance their skills together
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Entrepreneurship & Innovation or Finance & Business Acumen

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.


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