Corporate Business Model Innovation
Corporate Business Model Innovation
Program Experience
You've heard of Open Innovation. You've heard of Lean Startup. Now is the time to learn from the leaders in both of these fields how to go beyond the buzzwords and transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency. Join UC Berkeley Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator and Executive Director of the Innovation Acceleration Group at UC Berkeley, Andre Marquis, for this three-day program focused on launching new business model innovations that can capture and drive differentiated competitive value for your company. Go beyond traditional R&D to learn how to develop, evaluate, and scale new business models from the inside out and embrace and extend the external startup ecosystem.
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Program Dates
Cost & Features
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- Three-day business innovation program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas Faculty-led program
- Dynamic hands-on exercises
- Leave the program with lean, go-to-market plans for your company
- Exclusive networking reception with faculty
- Access to the program alumni community
- Corporate Business Model Innovation Program Certificate of Completion
Who It's For
- Senior-level Managers
- CMOs
- Business Strategy and Development professionals
- R&D professionals
- A group of colleagues or team who would like to advance their skills together
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
"Our group from Brazil decided to attend the first edition of this course at UC Berkeley not only because of the outstanding professors, but also because of the UC Berkeley excellence. It was a great experience for all of us. We strongly recommend it."
- CEO, Clear Educação e Inovação"The combination of openness and randomness led to the creation of a fabulous team comprising ARM, Intel, VMWARE And Telefonica. Such a unique team ... allowed me to test my business (model) hypothesis with some of the best! Keep up the good work Berkeley-Haas!"
- Director of Corporate Development, ARM Limited"The course provided useful content - especially using the tools and teachings on practical work situations!"
- Program Participant, October 2015"I enjoyed the program. I would like to put into practices all materials discussed in class."
- Program Participant, October 2015"I have participated in several courses here and I always go back to my company with skills I can implement immediately and the long term impact has been valuable to both myself and my company. I am sure I will have similar results after this course."
- Program Participant, October 2015Interested in attending this program with a group of your colleagues?
Interested in customizing this program for your organization?
Faculty
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