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Corporate Business Model Innovation

Corporate Business Model Innovation

Open Innovation to Transform Your Business Strategies
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Engage in real-world customer interviews and other valuable practices to uncover and execute your competitive advantage.
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Learn directly from celebrated thought leaders in Open Business Models, Innovation, and Entrepreneurship.
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Assess your current situation and develop powerful strategies that you can implement in your organization right away.

About the Program

You've heard of Open Innovation. You've heard of Lean Startup. Now is the time to learn from the leaders in both of these fields how to go beyond the buzzwords and transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency. Join UC Berkeley Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator and Executive Director of the Innovation Acceleration Group at UC Berkeley, Andre Marquis, for this three-day program focused on launching new business model innovations that can capture and drive differentiated competitive value for your company. Go beyond traditional R&D to learn how to develop, evaluate, and scale new business models from the inside out and embrace and extend the external startup ecosystem.

Explore New Innovation Concepts
Learn new concepts in business model innovation, open innovation strategies, and how to apply lean startup models in a corporate context.
Identify More Opportunities
Uncover your current business model’s strengths and weaknesses then learn to use open innovation to identify new opportunities and rethink assumptions and strategies.
Create New Business Model Ideas
Generate and validate potentially successful new business model designs and develop a portfolio of lean, go-to-market plans.
Overcome Roadblocks and Make Effective Changes
Align strategy and political factors with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation process to get breakthrough products to market faster.
Make New, More Powerful Connections
Learn to create new relationships and collaborate effectively with startup firms, internal entrepreneurs, and potential partners.

Download the sample schedule & program topics

Program Dates

Program Topics

The Corporate Business Model Innovation program curriculum covers the following topics:

  • Differentiating between an open and closed innovation system 
  • The business model improvement continuum 
  • The differences between a startup vs a big corporation 
  • The value and use of the Business Model Canvas 
  • Identifying customer discovery practices 
  • Customer interview best practices
  • The role power plays in impeding or supporting innovation 
  • Assessing where power sits in your company 
  • Identifying strategies to build power for innovation
  • The three categories of metrics important to innovation efforts 
  • Methodologies for each of the three metrics 
  • Strategies for successful business model innovation 
  • Creating new venture business model canvases 
  • Integrating program learnings and planning for success
  • Implementing new methodologies in your organization

Who It's For

  • Senior-level Managers
  • CMOs
  • Business Strategy and Development professionals
  • R&D professionals
  • A group of colleagues or team who would like to advance their skills together

Cost & Features

Program Fee

Interested in payment assistance from your employer? Click here.

  • Three-day business innovation program at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas Faculty-led program  
  • Dynamic hands-on exercises 
  • Leave the program with lean, go-to-market plans for your company
  • Exclusive networking opportunities 
  • Access to the program alumni community 
  • Corporate Business Model Innovation Program Certificate of Completion 
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Entrepreneurship & Innovation and Finance & Business Acumen

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


Interested in attending this program with a group of your colleagues?

Interested in customizing this program for your organization?


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