Corporate Business Model Innovation

Corporate Business Model Innovation

Open Innovation to Transform Your Business Strategies

Program Experience

You've heard of Open Innovation. You've heard of Lean Startup. Now is the time to learn from the leaders in both of these fields how to go beyond the buzzwords and transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency. Join UC Berkeley Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator and Executive Director of the Innovation Acceleration Group at UC Berkeley, Andre Marquis, for this three-day program focused on launching new business model innovations that can capture and drive differentiated competitive value for your company. Go beyond traditional R&D to learn how to develop, evaluate, and scale new business models from the inside out and embrace and extend the external startup ecosystem.

Explore New Innovation Concepts
Learn new concepts in business model innovation, open innovation strategies, and how to apply lean startup models in a corporate context.
Identify More Opportunities
Uncover your current business model’s strengths and weaknesses then learn to use open innovation to identify new opportunities and rethink assumptions and strategies.
Create New Business Model Ideas
Generate and validate potentially successful new business model designs and develop a portfolio of lean, go-to-market plans.
Overcome Roadblocks and Make Effective Changes
Align strategy and political factors with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation process to get breakthrough products to market faster.
Make New, More Powerful Connections
Learn to create new relationships and collaborate effectively with startup firms, internal entrepreneurs, and potential partners.
Go Inside the Program

Program Dates

Cost & Features

Program Fee

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  • Three-day business innovation program at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas Faculty-led program  
  • Dynamic hands-on exercises 
  • Leave the program with lean, go-to-market plans for your company
  • Exclusive networking reception with faculty
  • Access to the program alumni community 
  • Corporate Business Model Innovation Program Certificate of Completion 

Who It's For

  • Senior-level Managers
  • CMOs
  • Business Strategy and Development professionals
  • R&D professionals
  • A group of colleagues or team who would like to advance their skills together
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Entrepreneurship & Innovation or Finance & Business Acumen

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


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