Corporate Business Model Innovation
Corporate Business Model Innovation
3-day in-person program
From start to finish, innovating a product and getting it to market requires business innovation management know-how - from seeking transformational opportunities and leveraging open innovation to bringing disruptive ideas to market. By sharpening your creative innovative thinking skills with open innovative training, you will become a business leader who masters innovative strategies that ensure competitive advantages for you and your company.
In the Corporate Business Model Innovation program, you will transform your innovation challenges into opportunities to design, evaluate, and scale new business models. Led by Professor Henry Chesbrough, ‘The Father of Open Innovation’, you will strengthen your ability to manage innovation through hands-on case studies and pragmatic exercises.
By embracing idea management and a lean startup mindset, you will produce a personalized innovation integration plan and you will be equipped with the crucial guidance needed to catapult your innovative leadership to the next level. At the conclusion of the program, you will advance your skills as a modern innovator and be confident in your ability to successfully deploy innovative business ideas despite the inevitable barriers you will face.
Explore new concepts in business model innovation, open innovation strategies, and innovative technology. Learn how to apply lean startup models in a corporate context.
Uncover your current business model’s strengths and weaknesses while learning to use open innovation to identify new opportunities to innovate a product. Rethink existing strategies to capitalize on organizational innovation and strategic change.
Generate and validate potentially successful new business model through innovative design. Complete the training with a personalized, fully-developed portfolio of lean, go-to-market plans.
Align company strategy and business politics with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation incubators to get breakthrough products to market faster.
Learn to create new relationships and collaborate effectively with innovative leaders, startup firms, internal entrepreneurs, and potential partners.
Features, Dates, & Cost
- Three-day business innovation program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas Faculty-led program
- Dynamic hands-on exercises
- Develop a lean, go-to-market plan for your company throughout the training
- Exclusive networking reception with faculty and fellow participants
- Access to the program alumni community
- Corporate Business Model Innovation Program Certificate of Completion
Wednesday-Friday 8:00 am-5:00 pm PT
Who It's For
- Senior-level Managers
- Chief Marketing Officers (CMOs)
- Chief Innovation Officers (CIOs)
- Business Strategy and Development professionals
- Research & Development (R&D) professionals
- Any executive responsible for managing innovation within their company
- A group of colleagues or team who would like to advance their skills together
Want to approach your employer about professional development and request employer support? Read the Employer Payment Assistance Guide.
Certificate of Completion
Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
"The program has a great dynamic, the content is for any person who seeks how to really apply innovation into an established company. Everything can be put into practice. It's been amazing."- Production Manager, Rodobens
"Our group from Brazil decided to attend the first edition of this course at UC Berkeley not only because of the outstanding professors, but also because of the UC Berkeley excellence. It was a great experience for all of us. We strongly recommend it."- CEO, Clear Educação e Inovação
"The combination of openness and randomness led to the creation of a fabulous team comprising ARM, Intel, VMWARE And Telefonica. Such a unique team ... allowed me to test my business (model) hypothesis with some of the best! Keep up the good work Berkeley-Haas!"- Director of Corporate Development, ARM Limited
"The course provided useful content - especially using the tools and teachings on practical work situations!"- Program Participant, October 2015
"I enjoyed the program. I would like to put into practices all materials discussed in class."- Program Participant, October 2015