Corporate Business Model Innovation
Corporate Business Model Innovation
About the Program
You've heard of Open Innovation. You've heard of Lean Startup. Now is the time to learn from the leaders in both of these fields how to go beyond the buzzwords and transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency. Join UC Berkeley Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator and Executive Director of the Innovation Acceleration Group at UC Berkeley, Andre Marquis, for this three-day program focused on launching new business model innovations that can capture and drive differentiated competitive value for your company. Go beyond traditional R&D to learn how to develop, evaluate, and scale new business models from the inside out and embrace and extend the external startup ecosystem.
Program Dates
Program Topics
The Corporate Business Model Innovation program curriculum covers the following topics:
- Differentiating between an open and closed innovation system
- The business model improvement continuum
- The differences between a startup vs a big corporation
- The value and use of the Business Model Canvas
- Identifying customer discovery practices
- Customer interview best practices
- The role power plays in impeding or supporting innovation
- Assessing where power sits in your company
- Identifying strategies to build power for innovation
- The three categories of metrics important to innovation efforts
- Methodologies for each of the three metrics
- Strategies for successful business model innovation
- Creating new venture business model canvases
- Integrating program learnings and planning for success
- Implementing new methodologies in your organization
Who It's For
- Senior-level Managers
- CMOs
- Business Strategy and Development professionals
- R&D professionals
Cost & Features
- Three-day business innovation intensive at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas Faculty-led program
- Dynamic hands-on exercises
- Leave the program with lean, go-to-market plans for your company
- Exclusive networking opportunities
- Access to the program alumni community
- Corporate Business Model Innovation Program Certificate of Completion
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
"Our group from Brazil decided to attend the first edition of this course at UC Berkeley not only because of the outstanding professors, but also because of the UC Berkeley excellence. It was a great experience for all of us. We strongly recommend it."
- CEO, Clear Educação e Inovação"The combination of openness and randomness led to the creation of a fabulous team comprising ARM, Intel, VMWARE And Telefonica. Such a unique team ... allowed me to test my business (model) hypothesis with some of the best! Keep up the good work Berkeley-Haas!"
- Director of Corporate Development, ARM Limited"The course provided useful content - especially using the tools and teachings on practical work situations!"
- Program Participant, October 2015"I enjoyed the program. I would like to put into practices all materials discussed in class."
- Program Participant, October 2015"I have participated in several courses here and I always go back to my company with skills I can implement immediately and the long term impact has been valuable to both myself and my company. I am sure I will have similar results after this course."
- Program Participant, October 2015Interested in customizing this program for your organization?
Faculty
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Insights & News
Over the past decade, open innovation has gone from a newly coined term explaining how organizations look beyond their own borders, to a force of nature in the world of innovation.
Henry Chesbrough knows a thing or two about open innovation. In fact, he pioneered the concept that took the business community by storm. Now, “the Godfather of open innovation”
Dr. Henry Chesbrough created the theory and coined the term "open innovation". In this clip, Dr. Chesbrough discusses the future of open innovation.
Companies can no longer compete on hardware or products alone, global market forces are pushing even established industry leaders into the commodity trap
Henry Chesbrough TEDxESADE on Open Services Innovation. Dr. Henry Chesbrough on Open Services Innovation and rethinking your business as a service company.