Corporate Business Model Innovation
Corporate Business Model Innovation
Program Experience
From start to finish, innovating a product and getting it to market requires business innovation management know how - from seeking transformational opportunities and leveraging open innovation to bringing disruptive ideas to market.. By sharpening your creative innovative thinking skills with open innovative training, you will become a business leader who masters innovative strategies that ensure competitive advantages for you and your company.
In the Corporate Business Model Innovation program you will transform your innovation challenges into opportunities to design, evaluate, and scale new business models. Led by Professor Henry Chesbrough, ‘The Father of Open Innovation’, you will strengthen your ability to manage innovation through hands-on case studies and pragmatic exercises.
By embracing idea management and a lean startup mindset, you will produce a personalized innovation integration plan and you will be equipped with the crucial guidance needed to catapult your innovative leadership to the next level. At the conclusion of the program, you will advance your skills as a modern innovator and be confident in your ability to successfully deploy innovative business ideas despite the inevitable barriers you will face.
Program Dates
Cost & Features
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- Three-day business innovation program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas Faculty-led program
- Dynamic hands-on exercises
- Develop a lean, go-to-market plan for your company throughout the training
- Exclusive networking reception with faculty and fellow participants
- Access to the program alumni community
- Corporate Business Model Innovation Program Certificate of Completion
Who It's For
- Senior-level Managers
- Chief Marketing Officers (CMOs)
- Chief Innovation Officers (CIOs)
- Business Strategy and Development professionals
- Research & Development (R&D) professionals
- Any executive responsible for managing innovation within their company
- A group of colleagues or team who would like to advance their skills together
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
"Our group from Brazil decided to attend the first edition of this course at UC Berkeley not only because of the outstanding professors, but also because of the UC Berkeley excellence. It was a great experience for all of us. We strongly recommend it."
- CEO, Clear Educação e Inovação"The combination of openness and randomness led to the creation of a fabulous team comprising ARM, Intel, VMWARE And Telefonica. Such a unique team ... allowed me to test my business (model) hypothesis with some of the best! Keep up the good work Berkeley-Haas!"
- Director of Corporate Development, ARM Limited"The course provided useful content - especially using the tools and teachings on practical work situations!"
- Program Participant, October 2015"I enjoyed the program. I would like to put into practices all materials discussed in class."
- Program Participant, October 2015"I have participated in several courses here and I always go back to my company with skills I can implement immediately and the long term impact has been valuable to both myself and my company. I am sure I will have similar results after this course."
- Program Participant, October 2015Interested in attending this program with a group of your colleagues?
Interested in customizing this program for your organization?
Faculty
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