Communications Excellence
Communications Excellence
About the Program
Today’s leader is the Storyteller-in-Chief. You stand before your colleagues, your board, your investors, with nothing more than your presence, passion, and knowledge. Your leadership brings them to “Yes.”
In Communications Excellence, you will become that leader. It engages you on a deeply personal leadership development journey that fosters skills you didn’t know you had.
Program Topics
The Communication Excellence program curriculum covers the following topics:
- Principles of persuasive storytelling
- Negotiation to add value and as a relationship-building tool
- Fundamental concepts to use in every negotiation
- Psychology of negotiation
- Common negotiation mistakes
- Ladder of Abstraction
- The empirical principles of persuasion
- Presentation organization: the ladder of abstraction
- Anticipation and answering disruptive questions
- The importance of centering
- Breath & voice exercises
- Ladder of Abstraction
- Create an effective opening for a compelling story
- How to use all the senses to engage audiences
- How to organize content and use data for clarity and impact
- Visual aids and powerpoint best practices for success
- How to receive and use feedback
- How to provide effective feedback
- Understand the differences between virtual and in-person presentations
- Best practices for virtual presentations
Who It's For
- Senior Leadership and High-Potential Executives
- Business Development and Marketing Teams
- Leadership in Nonprofit and Service Organizations
- Developers and Engineers
- Entrepreneurs seeking to develop profound leadership communications skills
Cost & Features
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- Two-day in-person, communication intensive program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas and Executive Education Faculty
- Exercises to identify and develop your personal communication success strategies - suited to you and your business
- Blend of group exercises and one-on-one coaching
- Guided practice and rehearsal components built into program structure
- Exclusive networking opportunities
- Access to the program alumni community
- Communications Excellence Certificate of Completion
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
"Opened up new doors for me that I didn’t know existed."
- Senior Executive, Salesforce“It was amazing to watch the transformations and progress in each participant's presentations. Everyone came so far!”
- Program Participant, 2015“Richard, Penny & Adam are an amazing set of instructors.”
- Program Participant, 2016"There was more than just the art of the pitch that I learned. Faculty was amazing! Thank you!"
- Program Participant, May 2014"I also enjoyed the diverse uses of the material; this course is much more than just the pitch. It touches on leadership, communication, and audience control."
- Program Participant, October 2014Interested in customizing this program for your organization?
Faculty
Learn More
Experience the Program
Go inside the program with the faculty directors and experience the Communications Excellence program.
Brochure
Learn more about the program curriculum and the Communications Excellence learning experience.
Ladder of Abstraction
Learn tools to be nimble and an information acrobat in your presentations.
Also Recommended
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Insights & News
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