Business Analytics and AI: From Data to Decisions
Business Growth through Analytical Decision Making
Overview
Business Analytics and AI: From Data to Decisions from UC Berkeley Executive Education equips professionals with a practical understanding of how AI, machine learning, and analytics can drive operational efficiency and business growth.
Through hands-on learning, live faculty-led sessions, and real-world case studies, participants explore descriptive, predictive, and prescriptive analytics and their applications across business functions. No coding or advanced technical background is required.
By the end of the program, you will be better prepared to evaluate analytics opportunities, champion data-driven decision making, and leverage AI to create lasting business value.
Key Takeaways
Drive AI and Analytics Strategy
Align AI and analytics initiatives with business objectives to identify high-impact opportunities and create measurable organizational value.
Apply Advanced Analytics Techniques
Leverage predictive, prescriptive, and experimental approaches to solve business challenges and support more effective decision making.
Implement Responsible AI Practices
Address ethical, privacy, and governance considerations to foster trust and ensure the responsible use of data and AI.
Accelerate Innovation through Experimentation
Use data, experimentation, and continuous feedback loops to drive innovation and enhance organizational performance.
More about the Business Analytics and AI Program
AI-Focused Learning You Can Apply
The practice-oriented curriculum explores how AI, machine learning, and ethical data use can be applied across business functions to enable more informed and scalable decision-making.
Live Sessions
The program includes four live faculty-led sessions focused on applying business analytics in practice. Led by renowned UC Berkeley Haas faculty, these sessions are recorded and available on demand for added flexibility. Indicative topics include (subject to change):
- Live Session in Module 2: Accessing, Transforming and Visualizing Data
- Live Session in Module 4: Supervised Learning for Business
- Live Session in Module 6: Reinforcement Learning for Business
- Live Session in Module 7: Experimentation
Capstone Strategy Project
The program culminates in a capstone project in which you apply an AI-centric operating model to solve a real-world business challenge and present your strategic recommendations.
Who's it for
The Berkeley Executive Education Business Analytics and AI program is designed for professionals seeking to leverage analytics and AI to drive strategic decision-making and business impact. The program is ideal for, but not limited to:
- Mid- to senior-level managers looking to foster innovation through data-driven decision making
- Senior executives and business leaders seeking to identify opportunities created by analytics while navigating evolving data privacy and regulatory considerations
- Data analytics and technology professionals looking to lead analytics and AI initiatives that address critical business challenges and deliver measurable organizational value
- Consultants seeking to deliver data-driven solutions that help clients achieve their strategic objectives
Want to approach your employer about supporting your development? Check out this article.
Format & Structure
Online
- Capstone project in which you solve a real-world business problem using an AI-centric operating model
- Enrolling in the program can become your first step toward pursuing the UC Berkeley Executive Education Certificate of Business Excellence (COBE).
- World-renowned faculty and notable guest speakers
- This program fulfills two curriculum days (minimum requirement of 17 curriculum days) towards the COBE.
- Upon completion of the program get awarded the Certificate of Completion from UC Berkeley Executive Education
Dates & Costs
Online
What people are saying
Get more information
Do I need a background in data science or programming to apply to this program?
No. The program is designed for business professionals who want to strengthen their ability to make data-informed decisions. While analytics concepts are covered, the focus is on applying insights to business strategy rather than developing technical coding expertise.
How can I apply what I learn to my current role?
Throughout the program, participants explore real-world business scenarios, case studies, and practical frameworks that can be adapted to challenges in areas such as operations, marketing, finance, product management, and strategy.
Will I have opportunities to interact with other professionals in the program?
Yes. Participants join a cohort of professionals from diverse industries and functions, creating opportunities to exchange perspectives and build valuable professional connections.
Can I balance the program with a full-time job?
The program is structured for working professionals and combines self-paced learning with scheduled activities. Participants can typically complete coursework alongside their professional responsibilities by dedicating a few hours each week to learning.
What professional benefits can I expect after completing the program?
Participants can gain a stronger understanding of analytics, AI, and data-driven decision making, helping them lead analytics-focused projects and communicate with technical and business stakeholders more confidently.
Partner
UC Berkeley Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. These programs leverage UC Berkeley Executive Education's thought leadership in management practice developed over years of research, teaching, and application. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of the University of California, Berkeley.
Faculty
Certificates
Certificate of Completion
Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
Certificate of Business Excellence
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
