3 Days
9 Hours/Day
Next program
Jul 17 - 19, 2024
Certificate of Completion
COBE eligible
3 Days


Our Corporate Business Model Innovation program is focused on helping forward-thinking leaders like you discover and launch new business model innovations that capture and drive differentiated competitive value for their organizations. Through an in-depth exploration of modern innovation frameworks and models, you will acquire new techniques to transform your innovation challenges into opportunities to design, evaluate, and scale new business models.

Transcending generalities, this future-focused corporate innovation program goes deep to fundamentally change how you regard and approach innovation. By embracing a Lean Startup mindset, acquiring new skills and perspectives in idea and innovation management, and sharpening your ability to think creatively and critically, you’ll advance your skills as a modern innovator and increase confidence in your ability to successfully deploy innovative business ideas despite any inevitable barriers.

Henry Chesbrough speaking

Key Takeaways

Understand and Master New Innovation Concepts

Explore emerging concepts in business model innovation including corporate innovation strategies, Open Innovation, innovative technology, and employing Lean Startup models in the corporate environment.

Discover and Deploy Innovative Business Models

Capitalize on your new innovation mindset by identifying your current business model’s strengths and weaknesses, exposing new opportunities, and validating potentially successful new innovations. 

Overcome Common Roadblocks of Complex Change Management

Align company strategy and lean methodologies, restructure your teams, make new powerful connections, overcome internal “innovation killers”, and transform your innovation incubators to get breakthrough products to market faster.

With this program, you will receive:

  • World-renowned Berkeley Haas faculty-led innovation program with leading-edge curriculum
  • Dynamic hands-on strategy and innovation exercises
  • Exclusive networking reception with faculty and peers
  • Access to the innovation program alumni community
  • Corporate Business Model Innovation Program Certificate of Completion 
More about this program

In today’s fast-paced business environment and across almost all industries, innovation plays a vital role in companies’ continued success. Those who fail to innovate or adapt to changing markets, technologies, and customer needs will likely experience stagnation, and ultimately, decline.

Innovating and quickly shepherding a new idea to market requires an informed business innovation strategy and management know-how—from recognizing transformational opportunities and leveraging Open Innovation to communicating and marketing your disruptive idea. Mastering these vital innovation frameworks and skills—all covered in our Corporate Business Model Innovation program—is key to securing competitive advantages for you and your company. 

Enjoy An Engaging Program Experience

Over the course of three days, Berkeley-Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator, Andre Marquis, will lead you through this cutting-edge innovation training using a blend of:

  • illuminating case studies
  • lively discussions
  • and pragmatic hands-on exercises

Emerge as a “Powerhouse of Innovation” 

Through this globally-recognized business and innovation course, you’ll begin to challenge your assumptions and leverage tools like the Business Model Canvas to uncover insights for exciting new innovations. Additionally, you’ll learn how to spark new relationships and collaborate effectively with innovative leaders, startup firms, internal entrepreneurs, and potential partners.

You’ll come away well-equipped with the crucial guidance, skills, and corporate innovation know-how needed to catapult your innovative leadership to the next level.

Who it's for

  • Chief Marketing Officers (CMOs) pursuing new ways to create value in hyper-competitive marketplaces
  • Corporate Innovators at all levels looking to expand their impact
  • Business Strategy and R&D professionals looking to leverage corporate innovation strategy to maximize results
  • Senior-level Managers or any executive responsible for managing innovation within their company

Want to approach your employer about professional development classes and request employer support? Read the Employer Payment Assistance Guide.

Format & Structure


In-person program
3 Days
  • Three-day business innovation program at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas faculty-led program
  • Dynamic hands-on exercises 
  • Exclusive networking reception with faculty and peers
  • Access to the program alumni community 
  • Corporate Business Model Innovation Program Certificate of Completion 

Dates & Costs


Jul 17 - 19, 2024

Other Ways to Participate

Attend this program with a group of your colleagues.

Attend this program with colleagues to gain greater organizational impact. Groups of five or more receive special rates.

Learn More

Customize this program for your organization.

Use this program's curriculum as the foundation of a program based on your company's unique objectives.

Learn More

What people are saying

Get more information


Download the Program Guide

The complimentary guide includes sample schedule, program curriculum, learning objectives, and more.…

Employer Reimbursement

Gain tips on how to approach your manager about professional development and tuition reimbursement. 

How do I enroll in this program?

Enrolling in any one of our programs is simple:

  • Click on the "enroll" button on the program page
  • Create an account or log in to our customer portal
  • Complete the online reservation form (should take less than 2 minutes)
  • Pay by credit card to complete your enrollment, or select your preferred payment type to reserve your seat and connect with the finance team
How much time can I expect to spend on coursework each day?

We know that time away from the office is precious, so we work hard to make our program experiences as productive and valuable as possible. Our programs span full business days starting between 8:30-9:00 a.m. and running through 5 p.m. with lunch served in the classroom and short breaks throughout the day.

Approximately 1-2 hours of evening activities and preparation for the next day are required for some programs. Please download the program guide for more detail.

Do your programs provide credits towards a degree, grades, transcripts, or Continuing Education Units (CEUs)?

Our programs are non-degree programs and do not hold any credit unit equivalency, letter grades, pass/fail designation, Continuing Education Units (CEUs), or transcripts. Rather, we provide a certificate of completion at the conclusion of the program.

To qualify for a certificate of completion, a participant must meet the minimum requirements as noted for each program and maintaining at least 80% attendance/engagement.

Can I enroll in a program if I live outside of the U.S.?

Yes. Enrollment is available to global leaders, but visa requirements may apply. Proficiency in written and spoken English at a level that allows full engagement and participation in a program is recommended.

For most international participants, a B1/B2 visa—for participation in scientific, educational, professional, or business conventions, conferences, or seminars—is required for entry into the United States to attend a program with us.

Requesting and receiving a visa takes time and we recommend beginning the process three or four months in advance of the start date of a program.

You can ask your Program Manager to prepare an invitation letter to help with your visa application. It is important to emphasize that the visit is for business purposes.

The Visa Waiver Program is available to citizens or nationals from select countries. Check the Department of State website to determine your eligibility and learn about the waiver process.

The list of countries sanctioned by the Treasury Department's Office of Foreign Asset Control currently includes: Cuba, Iran, North Korea, Syria and the Ukraine-Crimea Region, plus the addition of Russia for Berkeley Executive Education at this time.



Certificate of Completion

Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Certificate of Completion
This program is eligible to count toward the

Certificate of Business Excellence

Curriculum days
3 Days
Entrepreneurship & Innovation
Finance & Business Acumen

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.

Certificate of Business Excellence