"This is an intense and inspiring week and a well-structured program that covers the long journey from idea generation to market success, embedding the many facets of innovation and entrepreneurship into a bigger picture. It provides insights into both worlds: the small startup and the large organization. A world-class faculty, supported from excellent guest speakers from the Silicon Valley scene and beyond. This course will definitely support and improve my future work."
"This program is an opportunity to share and learn from experience of senior managers from all around the globe. The program combines experienced tutors and practitioners from the Silicon Valley providing a unique mix that boosts your creativity and thinking about the implementation of the knowledge you have just learned."
"I had a wonderful, enriching experience at the Boot Camp for Experienced Managers. The training was a nice blend of theory and practical examples. It was very rewarding to connect with like-minded folks and discuss my organizational issues, and to listen to their ideas. I have already highly recommended this training to my colleagues."
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"Our group from Brazil decided to attend the first edition of this course at UC Berkeley not only because of the outstanding professors, but also because of the UC Berkeley excellence. It was a great experience for all of us. We strongly recommend it."
"The UC Berkeley Product Management program will change the way I look at products, people and the customer experience moving forward!"
"This five-day Product Management Program focuses on creating products that customers will love. The faculty all have extensive industry consulting experience and are at the cutting edge in their respective fields - pricing, business models, marketing, customer-focused design, influence without authority, and competitive strategy. All have won awards for teaching and are extremely skilled helping Product Managers become a great "general manager" of their product line(s). Highly recommended."
"This UC Berkeley Product Management course is the most complete executive Product Management program: no other business school offers such a comprehensive, dedicated program for experienced Product Managers. Thank you Berkeley! My updated knowledge and new valuable skills will help me successfully manage great products with high customer value."
"The faculty and staff of the Berkeley Product Management Program are fantastic. I loved Professor Sara Beckman’s lesson on getting close to your customers in the session on Customer Focused Design. Professor David Mok’s pricing strategy is very useful to Product Managers, as is Professor Holly Schroth’s discussion on negotiations and strategic business interactions."
"The Berkeley Product Management Program acts as a great refresher mini-MBA course. Among many other topics, I learned the latest business strategy models, and how to establish a coherent and responsive pricing strategy."
"The UC Berkeley Product Management Program is an outstanding course that covers all aspects of product management in great depth, and has provided me with a much greater understanding of the requirements of the job. The standard of presenters was exceptional, and certainly far higher than on any other business program that I have attended. I would strongly recommend this program for all product managers in all industries."
"The Product Management program is an in depth, comprehensive, and practical treatment of product management. This program has equipped me with ready-to-use knowledge required to either work as a product manager or work closely with product managers. I have already started applying several concepts I learned in competitive strategy, customer focused product design and team negotiations as we are defining the next major version of our product."
"I highly recommend this course for anybody who wants to completely understand product management."
"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."
"I've already recommended this program to many other product managers at Yahoo! Inc. The UC Berkeley Product Management program presents a clear overview of the role of a Product Manager and then dives into the details to provide useable, relevant tools."
"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."