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Negotiation and Influence

Negotiation and Influence

Resolve Conflict, Reach Agreement, Gain Greater Confidence
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Navigate, manage, and facilitate challenging negotiations - with ease.
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Gain confidence in negotiation strategies and your abilities in any setting, whether at work or at home.
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Led by distinguished Teaching Fellow and Senior Lecturer at the UC Berkeley Haas School of Business, Professor Schroth.

About the Program

On the job and in our personal lives, solid negotiation strategies are key to our success. Negotiation is both an art and a strategic process that involves building trust and developing relationships, as well as influencing and shaping behaviors that result in mutually satisfying agreements for all.

Professor Holly Schroth has published several articles on negotiation and procedural justice in leading journals and is one of the leading authors of negotiation exercise materials, which are used worldwide by educators and trainers. In this program, Holly will help participants learn the social psychology behind negotiation and influence, and gain the negotiation skills to succeed in challenging situations.

Master the Art of Negotiation
Learn how to assess the negotiation landscape, recognize why agreements become imbalanced, diffuse gambits, use silence effectively, and successfully conclude any negotiation.
Build Trust and Develop Relationships
Use social psychology to change a negotiation from competitive to cooperative and avoid behaviors that shut the other party down.
Learn How to Influence Without Authority
Evaluate and develop your own skills to succeed in any type of negotiation - even without direct authority.
Acquire Advanced Negotiation Skills
Apply non-verbal strategies, shadow negotiations, visual matrices, and other tools to gain buy-in and influence outcomes.

Download the sample schedule & program topics

Program Dates

We are currently in the process of scheduling dates for this program, including an online version this fall. Please join our waitlist to be contacted when the next program is scheduled.

Cost & Features

Program Fee

Interested in payment assistance from your employer? Click here.

  • Three-day in-person, communication intensive program at UC Berkeley Haas School of Business campus 
  • Distinguished Teaching Fellow and Senior Lecturer at the UC Berkeley Haas School of Business, Professor Schroth
  • Challenging case studies and exercises to identify and develop your negotiation strategies 
  • Exclusive networking opportunities 
  • Access to the program alumni community 
  • Negotiation & Influence Program Certificate of Completion 

Who It's For

Any professional that is looking to improve their negotiation skills and influence others. Professionals from the below (but not limited to) these departments can benefit from taking the program: 

  • Product Management
  • Sales
  • Marketing
  • Business Development
  • Procurement Managers and Executives

A group of colleagues or team can greatly benefit from attending this program together.

This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Three Days
Strategy & Management

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


Interested in attending this program with a group of your colleagues?

Interested in customizing this program for your organization?


Have more questions about registration, billing, accommodation, or employer support?

Visit our FAQ Page or Contact Us.