Product Management Studio
The Berkeley Product Management Studio
What value is my organization providing?
How is my organization creating value?
How is my organization delivering value?
How is my organization capturing value?"
Build customer experiences and identify how to strategically best plan your portfolio and execute against your roadmaps.
Harness Design Thinking tools to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.
Whether you are communicating with your customer or seeking buy-in from your stakeholders, learning how to tell a compelling, relatable, and engaging story for your product will help you reach decision-makers more effectively.
Meet, teach, and learn from fellow product managers and grow your professional network.
Access to personal coaching to help you build and apply your new skills on the job.
Cutting edge research based instruction led by Berkeley Haas Faculty with an industry focus.
Through the lens of design thinking, The Product Management Studio helps you tell, and sell, your product's story. Our premier Digital Studio program conducted by Faculty Director, and Earl F. Cheit Faculty Fellow at the Haas School of Business, Dr. Sara Beckman, will take you through: uncovering the narrative of product innovations, mastering the Product Management Canvas, developing transformational customer experiences, writing your new pricing story, and much more. We have designed a dynamic, immersive experience by offering live online video sessions led by distinguished Berkeley Haas faculty, personal coaching sessions with product management experts, peer-coaching feedback sessions, and facilitated group discussions in small, intimate teams. You will leave this program having participated in a series of hands-on exercises and simulations to ensure that knowledge gets put to work in your career and your organization with the Berkeley Product Management Studio Certificate.