Product Management Studio

The Berkeley Product Management Studio

8-week Online Certificate Program Learn from Berkeley Faculty as well as experienced PM coaches through a series of videos, practical learning exercise, and live sessions designed to apply research-based knowledge directly to your products and services.
 

Download the brochure here

 

LENGTH

8 Weeks | 40 Hours Total

COST

$4,750

DIGITAL STUDIO

Faculty Curated Content & Coaching from Expert Product Managers

Key Takeaways

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Build better products by learning how to answer The 4 Core Questions that every Product Manager should answer about their products:

What value is my organization providing?
How is my organization creating value?
How is my organization delivering value?
How is my organization capturing value?"

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Develop winning Customer Experience across your entire product portfolio

Build customer experiences and identify how to strategically best plan your portfolio and execute against your roadmaps.

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Apply Innovation Capabilities to execute new product ideas

Harness Design Thinking tools to obtain deeper insights for transformational products and determine the most effective methods for integrating market feedback to drive product decisions.

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Drive resonance for your product through storytelling

Whether you are communicating with your customer or seeking buy-in from your stakeholders, learning how to tell a compelling, relatable, and engaging story for your product will help you reach decision-makers more effectively.

Program Dates

Oct. 08, 2018 - Dec. 06, 2018
Enroll

Who Should Attend

Experienced professionals focused on designing, developing, launching, marketing, selling, and managing products across all industries.

Studio Components

  • Berkeley Haas and ExecEd Faculty
  • Weekly Dynamic Exercises to Apply Tools 
  • Individual Coaching from Expert Product Managers
  • Small-Group and Peer Coaching Sessions
  • Live Faculty Sessions

Highlights

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Network Community

Meet, teach, and learn from fellow product managers and grow your professional network.

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Personal Coaching

Access to personal coaching to help you build and apply your new skills on the job.

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Deep Expertise

Cutting edge research based instruction led by Berkeley Haas Faculty with an industry focus.

Program Description

Through the lens of design thinking, The Product Management Studio helps you tell, and sell, your product's story. Our premier Digital Studio program conducted by Faculty Director, and Earl F. Cheit Faculty Fellow at the Haas School of Business, Dr. Sara Beckman, will take you through: uncovering the narrative of product innovations, mastering the Product Management Canvas, developing transformational customer experiences, writing your new pricing story, and much more. We have designed a dynamic, immersive experience by offering live sessions led by distinguished Berkeley Haas faculty, personal coaching sessions with product management experts, peer-coaching feedback sessions, and facilitated group discussions in small, intimate teams. You will leave this program having participated in a series of hands-on exercises and simulations to ensure that knowledge gets put to work in your career and your organization with the Berkeley Product Management Studio Certificate.

Go Inside the Program | The Berkeley Product Management Studio
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Faculty

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Senior Lecturer, Haas School of Business
Sara Beckman, Senior Lecturer, Haas School of Business
Sara Beckman is Earl F. Cheit Faculty Fellow at the Haas School of Business where she designs and delivers courses on design, innovation and product management and a Teaching Professor in the...
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Visiting Professor (Associate), Haas School of Business
Steven Huff, Visiting Professor (Associate), Haas School of Business
Steven Huff teaches marketing in the Executive MBA program at the Haas School of Business at UC Berkeley. He is also an Associate Professor of Marketing at Utah Valley University where he is co-...
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Senior Lecturer, Haas School of Business
Homa Bahrami , Senior Lecturer, Haas School of Business
Dr. Homa Bahrami is the Faculty Director for the New Manager Boot Camp, The Leadership Reinvention Studio, and several custom programs for leading global and technology companies including Adobe,...
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Executive-in-Residence, Haas School of Business
David Riemer, Executive-in-Residence, Haas School of Business
David Riemer is an Executive-in-Residence at the Berkeley Haas Business School. He is a former ad agency President and Internet marketing executive who now works with entrepreneurs, artists and...
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Lecturer, Haas School of Business
Dave Charron, Lecturer, Haas School of Business
David Charron is a member of the professional faculty of UC Berkeley’s Haas School of Business. Mr. Charron has held several leadership positions at Haas, including Executive Director of the Berkeley...
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Senior Director, Pricing Strategy & Analytics DePuy Synthes
David Mok, Senior Director, Pricing Strategy & Analytics DePuy Synthes
David Mok is the Senior Director of Pricing Strategy & Analytics at DePuy Synthes (a Johnson & Johnson company), leading the pricing function for a $1B business. He is currently working on...
Vice President, Global Products at Expedia
Keela Robison , Vice President, Global Products at Expedia
Keela Robison is Vice President, Global Products at Expedia where she oversees product teams for growth businesses. Prior to Expedia, she was CEO of Urbanspoon, a top-500 consumer mobile app and...
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