Product Management Studio
Product Management Studio
Overview
8-week online program
Effectively managing a product team, leveraging design thinking, and understanding a product lifecycle is good business. Centering the customer experience and creating a compelling product narrative is great business.
Product Management Studio is an immersive online product management training where you will master the skills needed to create product teams and experiences that balance customer empathy and data-based decision making. Get ready to dive into the elements involved in product management and develop a strong sense of pricing strategies, portfolio planning, the business model canvas, and negotiation tactics.
This product management training is led by Faculty Director and Earl F. Cheit Faculty Fellow at the UC Berkeley Haas School of Business, Dr. Sara Beckman. Under her guidance, you will move through a dynamic and flexible online learning experience designed to inspire idea generation and explore how to measure innovation capability. The eight weeks are thoughtfully created to include video lectures, live faculty teaching sessions, team activities and discussions, pragmatic assignments, coaching from a product management professional, and an interactive simulation.
What value is my organization providing?
How is my organization creating value?
How is my organization delivering value?
How is my organization capturing value?
Build a customer-focused approach that creates an exemplary customer journey map. Identify how to strategically plan your roadmap design and product portfolio to execute your objectives.
Apply customer value proposition and ethnographic research to obtain deeper insights for transformational products and determine the most effective methods for integrating customer research and market signals to drive product design and predict minimum viable product.
Learn how to tell a compelling and relatable story about your product that will help you effectively engage the audience, all while prioritizing economic value to the customer (evc).
Mature into a product owner that is capable of effectively managing a cross-functional team and multiple stakeholders.
Features, Dates, & Cost
Online
- Eight-week online product management training (40 hours total)
- World-renowned UC Berkeley Haas School of Business and Berkeley Executive Education Faculty
- Individual & team coaching from expert product managers with extensive professional and leadership experience from a wide range of industries
- Faculty-led live sessions (Weeks 1, 2, 4, 6, and 8) held at 8:00-9:30 am PT or 6:00-7:30 PM PT on Thursdays
- Coach-led lives sessions (Weeks 0, 3, 5, and 7) scheduled based on the availability of you and your team
- Weekly dynamic video lectures and practical exercises to apply tools and skills
- Small-team exercises, discussions, activities, and feedback led by coaches
- An interactive simulation to apply training takeaways
- Exclusive network-building opportunities
- Access to the program alumni community
- Product Management Studio Certificate of Completion
Thursdays at 8:00-9:30 am PT or 6:00-7:30 PM PT (Weeks 1, 2, 4, 6, and 8)
(Weeks 0, 3, 5, and 7) scheduled based on the availability of you and your team
*These programs are run as live sessions and require active participation in breakouts with peer discussions. Your engagement in these sessions are critical to the program experience for you and your fellow classmates
Who It's For
- Experienced professionals focused on product design, product development, product launching, marketing, go-to-market strategies, selling, and managing products across all industries.
- Professionals interested in pivoting their career to a product management role
- A group of colleagues or team who would like to advance their skills together. Ideal for cross-functional and cross-regional groups teams from companies.
Want to approach your employer about professional development and request employer support? Read the Employer Payment Assistance Guide.
Are you a product designer interested in custom-centric design and ethnographic interviewing? Click here to learn more about our Customer Obsessed Design for the Product Management program.
Faculty
Sample Curriculum
Group Programs
Certificates
Certificate of Completion
Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
Testimonials
"I still keep in touch with the people I met in this session! I’ve built relationships with others in the course, and I wouldn’t have gotten this opportunity to meet them if I hadn't taken Product Management Studio."
- Consultant, Stonybrook Consulting"This program exceeded my expectations. I was really really happy with it --- I learned a lot from the onset. The class allowed me to articulate my ideas. There is a lot of pitching in my job, and the storytelling framework was really valuable for me as someone working in a big enterprise."
- Innovation Lead, Vanguard"Highly recommend! (You) will learn a lot to assist in PM & PMM work. I learned a lot and I'm able to apply it my day-to day work responsibilities."
- Product Marketing Manager, Sage Intacct"I learned a lot about the latest techniques associated with the product management role. I realized that many of the things I was following as good practices are now obsolete due to the digital transformation."
- Head of Product - Process Simulation, Schlumberger"It was a life-changing experience for me and, coming from an engineering background, I now have a much broader knowledge about products and their full lifecycle. The program far exceeded my expectations! And it will only improve, as I'm now part of a large PM networking group that will continue to share experiences and exchange ideas. So, it's not just about the program itself, it's also about the life after the program."
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