Product Management Studio
Product Management Studio
Program Experience
Effectively managing a product team, leveraging design thinking, and understanding a product lifecycle is good business. Centering the customer experience and creating a compelling product narrative is great business.
Product Management Studio is an immersive online product management training where you will master the skills needed to create product teams and experiences that balance customer empathy and data-based decision making. Get ready to dive into the elements involved in product management and develop a strong sense of pricing strategies, portfolio planning, the business model canvas, and negotiation tactics.
This product management training is led by Faculty Director and Earl F. Cheit Faculty Fellow at the UC Berkeley Haas School of Business, Dr. Sara Beckman. Under her guidance, you will move through a dynamic and flexible online learning experience designed to inspire idea generation and explore how to measure innovation capability. The eight weeks are thoughtfully created to include video lectures, live faculty teaching sessions, team activities and discussions, pragmatic assignments, coaching from a product management professional, and an interactive simulation.
The Studio Experience
Cost & Features
- Eight-week online product management training (40 hours total)
- World-renowned UC Berkeley Haas School of Business and Berkeley Executive Education Faculty
- Individual & team coaching from expert product managers with extensive professional and leadership experience from a wide range of industries
- Faculty-led live sessions (Weeks 1, 2, 4, 6, and 8) held at 8:00-9:30am PDT or 6:00-7:30 PM PDT on Thursdays
- Coach-led lives sessions (Weeks 0, 3, 5, and 7) scheduled based on the availability of you and your team
- Weekly dynamic video lectures and practical exercises to apply tools and skills
- Small-team exercises, discussions, activities, and feedback led by coaches
- An interactive simulation to apply training takeaways
- Exclusive network-building opportunities
- Access to the program alumni community
- Product Management Studio Certificate of Completion
Download the full hardware, software, and bandwidth requirements prior to attending an online session for the Forum and Lab.
Who It's For
- Experienced professionals focused on product design, product development, product launching, marketing, go to market strategies, selling, and managing products across all industries.
- Professionals interested in pivoting their career to a product management role
- A group of colleagues or team who would like to advance their skills together. Ideal for cross-functional and cross-regional groups teams from companies.

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
"I still keep in touch with the people I met in this session! I’ve built relationships with others in the course, and I wouldn’t have gotten this opportunity to meet them if I hadn't taken Product Management Studio."
- Consultant, Stonybrook Consulting"This program exceeded my expectations. I was really really happy with it --- I learned a lot from the onset. The class allowed me to articulate my ideas. There is a lot of pitching in my job, and the storytelling framework was really valuable for me as someone working in a big enterprise."
- Innovation Lead, Vanguard"Highly recommend! (You) will learn a lot to assist in PM & PMM work. I learned a lot and I'm able to apply it my day-to day work responsibilities."
- Product Marketing Manager, Sage Intacct"I learned a lot about the latest techniques associated with the product management role. I realized that many of the things I was following as good practices are now obsolete due to the digital transformation."
- Head of Product - Process Simulation, SchlumbergerInvite your team or colleagues to attend the program with you
Interested in customizing this program for your organization?
Faculty
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