8 Weeks
40 Hours Total
Next program
Jun 10 - Aug 15, 2024
Certificate of Completion
COBE eligible
4 Days


The Berkeley ExecEd Product Management Studio is a globally recognized product management program designed to empower current and aspiring PMs with the latest tools, perspectives, and product manager frameworks to drive product and market success. Its comprehensive curriculum—delivered through the lens of Design Thinking—provides future-proof skills that enable participants to artfully balance customer centricity with data-based decision-making.

As a program participant, you will enjoy a dynamic learning experience designed to inspire idea generation, explore your innovation capabilities, and harness tools like the Product Management Canvas to uncover insights that lead to exciting new product and service innovations. Along with acquiring advanced tactics for managing a product through its entire life cycle, you’ll master customer journey mapping, pricing, portfolio planning, and crafting a compelling product narrative. 

Launch Customer-Centered Product Innovations

Harness the latest human-centered design thinking tools to obtain deeper insights, capture new value creation and delivery opportunities, and determine the most effective methods for integrating customer research and market signals to drive product design innovations.

Drive Resonance with Your Product Through Storytelling

Learn to speak the language of senior management and engage decision-makers through a compelling product story and customer journey map that captures and communicates a powerful vision and comprehensive new product strategy for your organization. 

Become an Effective and Powerful Product Owner

Mature into a product owner capable of strategically planning your design roadmap to execute your objectives, predicting minimum viable product, prioritizing economic value to the customer (EVC), and effectively managing value creation, delivery, and capture. 

With this program, you will receive:

  • Cutting-edge research-based instruction led by world-renowned Berkeley-Haas faculty with an industry focus
  • Access to mentoring and support to help you build and apply your new product management skills
  • Organization-specific Innovation Capabilities Report 
  • Exclusive networking reception with faculty and peers
  • Access to the program alumni community
  • A Product Management Program Certificate of Completion
More about this program

Understanding the product lifecycle and effectively managing a product team is good business. Centering on the customer experience to create transformative product experiences is great business.

In today’s complex and competitive business environment, companies must continually innovate in the product space to remain relevant. To do so, successful product managers are tasked to move past the antiquated “build it and they will come” approach and turn their attention toward building products that customers genuinely want, trust, and appreciate. The Product Management Studio was developed to cultivate a new way of thinking—a human-centered perspective that supports exercising empathy, challenging assumptions, redefining problems, and generating meaningful solutions. 

Enjoy An Engaging Program Experience

Faculty Director Dr. Sara Beckman—Earl F. Cheit Faculty Fellow at the UC Berkeley Haas School of Business—along with other distinguished faculty, will guide you through this immersive online product management course thoughtfully designed with a series of dynamic activities to ensure that your new knowledge and product manager skills are retained and fully utilized. These include:

  • video lectures 
  • hands-on exercises 
  • live faculty teaching sessions
  • team activities and discussions
  • pragmatic assignments
  • interactive simulations 

Peer feedback and opportunities for personal coaching with leading product management experts are also made available to participants.

Answer the 4 Core Product Management Questions

As a central program experience participants will work their way through the four core questions every product manager should be able to answer. Specifically, what value is my organization providing, how are we creating value, how are we delivering value, and how are we capturing value? Answers to these questions provide key insights for developing new, winning customer experiences across your entire product portfolio.

Confidently Demonstrate Your Expertise & Catapult Your Profile

You will leave this product management bootcamp with an advanced set of skills and frameworks that you can immediately put to work in your organization along with a Berkeley Product Management Studio Certificate of Completion to showcase your advanced training and signify your dedication to this exciting discipline. 

Who it's for

  • Professionals focused on product design, product development, product launching, and managing products across industries
  • Marketing professionals and anyone looking to increase marketing expertise and acquire advanced go-to-market strategies
  • Professionals interested in a product management training program that will allow them to pivot their career to a product management role
  • A group of colleagues or team who would like to advance their skills together; ideal for cross-functional and cross-regional groups or teams

Want to approach your employer about professional development classes and request employer support? Read the Employer Payment Assistance Guide.

Early Registration Discount

Register and pay by the early registration deadline to receive a 10% discount on the regular program price of $3,750.

Price shown reflects discount. Reserved seats must be paid in full prior to promotion end date or the full price will apply. Discounts may not be combined with other promotions or special offers.

  • Oct 7, 2024 early registration deadline Aug 19, 2024

Visit our Support Center for more information on discounts.

Format & Structure


Virtual program
8 Weeks
  • Eight-week online product management training (40 hours total)
  • World-renowned UC Berkeley Haas School of Business and Berkeley Executive Education faculty
  • Individual & team coaching from expert product managers with extensive professional and leadership experience from a wide range of industries
  • Faculty-led live sessions (Weeks 1, 2, 4, 6, and 8) held from 8:00-9:30 am PT or 6:00-7:30 PM PT on Thursdays*
  • Coach-led lives sessions (Weeks 0, 3, 5, and 7) scheduled based on the availability of you and your team*
  • Weekly dynamic video lectures and practical exercises to apply tools and skills
  • Small-team exercises, discussions, activities, and feedback led by coaches
  • An interactive simulation to apply training takeaways
  • Exclusive network-building opportunities  
  • Access to the program alumni community
  • Product Management Studio Certificate of Completion

Thursdays at 8:00-9:30 am PT or 6:00-7:30 PM PT (Weeks 1, 2, 4, 6, and 8)

(Weeks 0, 3, 5, and 7) scheduled based on the availability of you and your team

*Live sessions require active participation in breakouts with peer discussions. Your engagement in these sessions are critical to the program experience for you and your fellow classmates.

Dates & Costs


Jun 10 - Aug 15, 2024
Oct 7 - Dec 12, 2024

Other Ways to Participate

Attend this program with a group of your colleagues.

Attend this program with colleagues to gain greater organizational impact. Groups of five or more receive special rates.

Learn More

Customize this program for your organization.

Use this program's curriculum as the foundation of a program based on your company's unique objectives.

Learn More

What people are saying

"Very well designed course with the right balance of content, reading material, assignments, live sessions with faculty & coaches & student interactions. I would recommend this for anyone who wants to quickly learn within a short time."

Product Lead, MUFG

"The real-life example-based learning provided in this course is exceptional. This makes a student place oneself and their product in the market and think about how to manage it. This is a very good start and boost to anybody venturing into the product management space."

Senior Member of Technical Staff, VMware

"It's been a great learning experience of 8 weeks. Every week was engaging and well structured. I have gained a lot from this program and am extremely satisfied with the amount of work and design that went into creating this program. I highly recommend this to anyone in a product management career."

CX Customer Success Lead, Cisco Systems

"This course is very relevant for all Product managers and keeps up with the industry standards. The faculty are very experienced and knowledgeable. The course structure is spot on with not too much workload or too little. Great overall."

Engagement Director, Salesforce

"As an experienced Product Manager, I was eager to explore PM Studio and understand the learnings that I can gain and apply in my role. I was surprised. The structured process followed in the program provided a foundation that I can take and evolve not only in my current role but in future roles as well. The PMC foundation is the building block for many of the topics that make up PM Studio. These topics along with PMC provide the foundation for storytelling - story about your products and their value propositions. Thank you PM Studio faculty team for providing this structured coaching and guidance to build innovative products."

Product Manager, Salesforce

"This program is very useful for those looking to break into product management, and build a customer-centric outlook for all the problem solving. This program helps experienced PMs to refine their skills and fill any gaps with their experience. This is good to get a head start in areas like channel strategy, pricing etc."

Product Manager, Walmart

"Worth the investment! I particularly enjoyed being able to interact and learn from other innovative individuals outside (my) industry. The program gives practical assignments that you can use and implement easily in your work."

Emissions Digital Product Manager, Schlumberger

"I still keep in touch with the people I met in this session! I’ve built relationships with others in the course, and I wouldn’t have gotten this opportunity to meet them if I hadn't taken Product Management Studio."

Consultant, Stonybrook Consulting

"The program is really useful for a new product manager like myself. The framework, concepts discussion, hands-on, and simulation in the course are really useful. Moreover, the interaction among participants was great."

Product Manager, Schlumberger

Get more information


Download the Program Guide

The complimentary guide includes sample schedule, program curriculum, learning objectives, and more.…

Employer Reimbursement

Gain tips on how to approach your manager about professional development and tuition reimbursement. 

How do I enroll in this program?

Enrolling in any one of our programs is simple:

  • Click on the "enroll" button on the program page
  • Create an account or log in to our customer portal
  • Complete the online reservation form (should take less than 2 minutes)
  • Pay by credit card to complete your enrollment, or select your preferred payment type to reserve your seat and connect with the finance team
How much time can I expect to spend on coursework each day?

We know that time away from the office is precious, so we work hard to make our program experiences as productive and valuable as possible. Our programs span full business days starting between 8:30-9:00 a.m. and running through 5 p.m. with lunch served in the classroom and short breaks throughout the day.

Approximately 1-2 hours of evening activities and preparation for the next day are required for some programs. Please download the program guide for more detail.

Do your programs provide credits towards a degree, grades, transcripts, or Continuing Education Units (CEUs)?

Our programs are non-degree programs and do not hold any credit unit equivalency, letter grades, pass/fail designation, Continuing Education Units (CEUs), or transcripts. Rather, we provide a certificate of completion at the conclusion of the program.

To qualify for a certificate of completion, a participant must meet the minimum requirements as noted for each program and maintaining at least 80% attendance/engagement.

Can I enroll in a program if I live outside of the U.S.?

Yes. Enrollment is available to global leaders, but visa requirements may apply. Proficiency in written and spoken English at a level that allows full engagement and participation in a program is recommended.

For most international participants, a B1/B2 visa—for participation in scientific, educational, professional, or business conventions, conferences, or seminars—is required for entry into the United States to attend a program with us.

Requesting and receiving a visa takes time and we recommend beginning the process three or four months in advance of the start date of a program.

You can ask your Program Manager to prepare an invitation letter to help with your visa application. It is important to emphasize that the visit is for business purposes.

The Visa Waiver Program is available to citizens or nationals from select countries. Check the Department of State website to determine your eligibility and learn about the waiver process.

The list of countries sanctioned by the Treasury Department's Office of Foreign Asset Control currently includes: Cuba, Iran, North Korea, Syria and the Ukraine-Crimea Region, plus the addition of Russia for Berkeley Executive Education at this time.



Certificate of Completion

Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.

Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Certificate of Completion
This program is eligible to count toward the

Certificate of Business Excellence

Curriculum days
4 Days
Strategy & Management
Entrepreneurship & Innovation

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.

Certificate of Business Excellence