Berkeley Exec Ed
Product Management Program
Join Renowned Faculty at Our Top-Ranked Business School in the Heart of Silicon Valley and at the Leading Edge of Innovation
The Trusted Education Partner for:
Program Overview
The Product Management program empowers product leaders to drive strategic vision, innovation, and customer-centered growth, through cutting-edge frameworks, hands-on exercises, and a world-class learning community.
Our globally recognized, in-person product management training combines the latest in customer-focused design with the best of the Berkeley-Haas MBA program. You will leave equipped to excel at your role: understanding your customers’ environment and needs, designing transformative customer experiences, innovating your business model, elevating your team’s performance, and mobilizing your organization to take action.
Walk Away as a More Confident Product Leader
Enhance Team Productivity with AI
Engage in hands-on exercises using AI tools for practical applications including brainstorming, journey mapping, storytelling, competitive analysis, survey design, interview guides, and more.
Transcend Firefighting and Drive Strategy
Harness the latest customer-centric and product manager frameworks to gain deeper insights, integrate market feedback to drive innovation, and build differentiated products and services—without succumbing to the “tyranny of the inbox.”
Master Business Model Communication
Hone your negotiation skills and learn to rapidly & effectively communicate a comprehensive business model for your existing business, as well as product extensions and new lines of business you wish to create and implement.
Optimize Management Capabilities and Profitability
Learn how to create new pricing tools and allocate scarce resources among products to optimize product line profitability, as well as effectively manage your cross-functional team (even in remote settings or when you lack direct authority).
Who Should Take the Program?
Berkeley's Product Management program is ideal for:
- Product managers and product executives
- Product designers and product engineers
- Product marketers and launch managers
Quick Facts
Five-Days In-Person
With self-paced online pre-work
December 8, 2025
Spring Date: April 6, 2026
$7,900
Save $790 with our early registration offer
Meals* and Reception
Breakfast and lunch only*
Looking for Something Different?
Meet the Faculty
Faculty Director, Sara Beckman, has decades of experience in preparing executives and organizations to expand the way they look at products, customers and stakeholders, and the customer experience.
Sara Beckman
Teaching Professor | Earl F. Cheit Faculty Fellow Entrepreneurship & Innovation
Haas School of Business
Steven Huff
Visiting Associate Professor, Marketing
Haas School of Business
Holly Schroth
Senior Lecturer | Distinguished Teaching Fellow
Haas School of Business
David Riemer
Professional Faculty and Lecturer
Haas School of Business
Peter Wilton
Former Senior Lecturer
Haas School of Business
What People Are Saying
"The high quality of teaching and the varied experiences of my peers made this program extremely worthwhile."
"The course gave me the tools to fundamentally re-think about how to build a product strategy that is highly differentiated."
"Program is a very good refresher for experienced Product Managers as well as a good starting point for those that are considering becoming Product Managers. It helps formalize and put a structure on a lot of things that I was doing at work. I felt a little more validated as a Product Manager."
"This program will give you the breadth and depth to raise your understanding of product development and give you the skill set to lead strategic initiatives."
"The UC Berkeley Product Management program will change the way I look at products, people and the customer experience moving forward!"
"The Berkeley Product Management Program acts as a great refresher mini-MBA course. Among many other topics, I learned the latest business strategy models, and how to establish a coherent and responsive pricing strategy."
Download Your Program Guide
Access the program guide to gain a deeper understanding of our five-day in-person program. The complimentary guide outlines the program curriculum, learning objectives, a sample schedule, program topics, and a class profile.
You’ll also unlock trends and insights from the Haas School of Business, valuable thought leadership, exclusive offers, and more through our communications.