"This is an intense and inspiring week and a well-structured program that covers the long journey from idea generation to market success, embedding the many facets of innovation and entrepreneurship into a bigger picture. It provides insights into both worlds: the small startup and the large organization. A world-class faculty, supported from excellent guest speakers from the Silicon Valley scene and beyond. This course will definitely support and improve my future work."
"This program is an opportunity to share and learn from experience of senior managers from all around the globe. The program combines experienced tutors and practitioners from the Silicon Valley providing a unique mix that boosts your creativity and thinking about the implementation of the knowledge you have just learned."
"I had a wonderful, enriching experience at the Boot Camp for Experienced Managers. The training was a nice blend of theory and practical examples. It was very rewarding to connect with like-minded folks and discuss my organizational issues, and to listen to their ideas. I have already highly recommended this training to my colleagues."
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"The Berkeley Product Management Program acts as a great refresher mini-MBA course. Among many other topics, I learned the latest business strategy models, and how to establish a coherent and responsive pricing strategy."
"The UC Berkeley Product Management Program is an outstanding course that covers all aspects of product management in great depth, and has provided me with a much greater understanding of the requirements of the job. The standard of presenters was exceptional, and certainly far higher than on any other business program that I have attended. I would strongly recommend this program for all product managers in all industries."
"The Product Management program is an in depth, comprehensive, and practical treatment of product management. This program has equipped me with ready-to-use knowledge required to either work as a product manager or work closely with product managers. I have already started applying several concepts I learned in competitive strategy, customer focused product design and team negotiations as we are defining the next major version of our product."
"I highly recommend this course for anybody who wants to completely understand product management."
"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."
"I've already recommended this program to many other product managers at Yahoo! Inc. The UC Berkeley Product Management program presents a clear overview of the role of a Product Manager and then dives into the details to provide useable, relevant tools."
"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."
"The UC Berkeley Product Management course provides valuable and actionable content in an easy to understand format. The course is held in a comfortable, informal environment, which allows for a lot of interaction with professors and classmates. The course focuses on shifting the way we think about work, customers, product development, and product management. There is a great deal of attention on group work, which is one of the best parts of the course. I was impressed with the diversity of backgrounds, industries, and companies that my classmates represented. The schedule is comprehensive and the sessions continuously run on time. I enjoyed this course and highly recommend it to anyone, whether they are directly involved with product management/development or not."
"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."
"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."
"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."
"My favorite part about the course was the instructors; they brought real-life practical experience and gave us examples that can be applied immediately. I highly recommend the UC Berkeley program; it was by far better than others of its type. The course has allowed me to grow professionally and I am very confident in my new skills; I've also enjoyed the opportunity to network with other professionals in my field."