Product Management
Product Management
Program Experience
What’s the secret behind advancing your company’s competitive edge? Bold and innovative product management. As the marketplace grows with new products and customer experiences, you don’t want to be left behind.
A role in product management extends beyond buzzwords. Product lifecycle, pricing strategy, negotiation, and more encompass the job role, but a unique set of product management tools are essential to be successful and guide a robust cross-functional team. Product managers have a unique opportunity to build product teams and product portfolios that disrupt the status quo.
In this immersive Product Management training program, you will pragmatically practice and master segmentation and targeting, apply design thinking processes that expand your agile product management skills and develop your understanding of customer focused design.
The program combines the latest in Design Thinking with the best of the Berkeley Haas MBA program. Dr. Sara Beckman, who has led the program for thirteen years, continually updates the program to reflect the latest research and industry best practices. Along with other program faculty, she maintains a consulting practice that allows her to stay up-to-date on current workplace issues and innovations.
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Cost & Features
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- Five-day in-person program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas and Executive Education Faculty
- Training from industry experts in design thinking, customer-focused design & insights, competitive strategy, business model generation, influence without authority, team management, and pricing
- Organization-specific Innovation Capabilities Report
- Hands-on exercises and simulations to ensure that knowledge gets put to work in your organization
- Peer coaching from industry experts that have complementary backgrounds to yours
- Exclusive networking reception with faculty
- Access to the program alumni community
- Product Management Certificate of Completion
Who It's For
- Product Managers, Directors and Vice Presidents of Product Management
- Project and Program Managers
- Engineers looking to move into or interfacing with Product Management
- General Managers who manage product portfolios and corporate strategy
- A group of colleagues or team who would like to advance their skills together
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.
"An amazing learning experience. I gelled incredibly well with ... my team and made close friends. I feel more prepared than ever for my duties as a Product Manager. I didn't do my MBA at Haas, but this would be the closest thing."
- Product Manager, FileMaker Inc."The program was a fantastic experience that was well worth the investment. This course will make a difference!"
- Product Line Manager, Chevron Corporation"The program logistics were top notch and the instructors were amazing. In just a few days, they covered all the topics relevant to product management, provided foundational principals, technologies, and examples, and introduced academic and industry references.”
- EVP Engineering, ByAllAccounts"The UC Berkeley Product Management Program was a big wake-up call for me. It was the refresher I needed and has been invaluable in my recent jump from a big corporation to a startup. I'm already incorporating everything I learned into my new position."
- VP Operations, Osterhout Design Group"UC Berkeley's Product Management Program completely transformed my ideas for how I will approach our new products."
- Product Manager, The Christian Science MonitorInterested in attending this program with a group of your colleagues?
Interested in customizing this program for your organization?
Faculty
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