Product Management

Product Management

Translate Opportunities into Profitability

Program Experience

The Product Management Certificate Program is a five-day, immersive, in-person training experience. Before you arrive, we include a six-week online component (set aside about two hours per week for this), including customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game.

The program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program, to prepare you for your role: understanding your customers’ environment and needs, designing customer experiences, boosting your team’s performance, and mobilizing your organization to take action and develop a competitive advantage. 

Dr. Sara Beckman, who has led the program since 2006, continually updates the training program to reflect the latest research and industry best practices. Along with all program faculty, she maintains a consulting practice, to stay up-to-date on current issues facing product managers and companies like yours.

Master Business Model Communication
Effectively communicate, to any audience, a comprehensive business model for your existing business, as well as for product extensions and new lines of business you wish to create. The training leverages the Product Management Canvas as the primary framework.
Optimize Product and Product-Line Profitability
Create pricing tools and systems ideal for your product portfolio and learn a systematic methodology to allocate scarce resources among products to optimize product profitability.
Improve Your Management Capabilities
Learn how to effectively manage your cross-functional team even when you lack direct authority and or in remote work situations.
Speak the Language of Senior Management
Hone your negotiation skills and effectively communicate as a product owner with the appropriate decision-makers and stakeholders to get your product management ideas implemented.
Transcend Day to Day Firefighting and Drive Strategy
Gain effective methods for driving product decisions without succumbing to the “tyranny of the inbox”.
Go Deeper for More Transformational Ideas
Harness the latest customer-centric frameworks to gain deeper insights. Integrate market feedback to drive innovation and build differentiated products and services.

Interested in attending the online version of this program? Click here.

Want to learn about the other suite of offerings from Berkeley Product Management and its past participants? Learn More.

Program Dates

Cost & Features

Program Fee
  • Five-day in-person program at UC Berkeley Haas School of Business campus 
  • Six weeks of online content prior to the intensive in-person week (set aside about two hours per week for this). This includes customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game. 
  • World-renowned Berkeley Haas and Executive Education Faculty  
  • Training from industry experts in design thinking, customer-focused design & insights, competitive strategy, business model generation, influence without authority, team management, and pricing
  • Organization-specific Innovation Capabilities Report 
  • Hands-on exercises and simulations to ensure that knowledge gets put to work in your organization
  • Peer coaching from industry experts that have complementary backgrounds to yours 
  • Exclusive networking reception with faculty
  • Access to the program alumni community
  • Product Management Certificate of Completion 

Who It's For

  • Product Managers, Directors and Vice Presidents of Product Management
  • Project and Program Managers
  • Engineers looking to move into or interfacing with Product Management
  • General Managers who manage product portfolios and corporate strategy
  • A group of colleagues or team who would like to advance their skills together

Want to approach your employer about professional development and request employer support? Read the Employer Payment Assistance Guide.

This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Five Days
Strategy & Management or Entrepreneurship & Innovation

Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.


Interested in attending this program with a group of your colleagues?

Interested in customizing this program for your organization?


Have more questions about registration, billing, accommodation, or employer support?

Visit our FAQ Page or Contact Us.