Product Management
Product Management
Program Experience
The Product Management Certificate Program is a five-day, immersive, in-person experience. Before you arrive, we include a six week online component, including customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game.
The program combines the latest in Design Thinking with the best of the Berkeley Haas MBA program, to prepare you for your role: understanding your customers’ environment, designing customer experiences, boosting your team’s performance, and mobilizing your organization. Dr. Sara Beckman, who has led the program for thirteen years, continually updates the program to reflect the latest research. Along with all program faculty, she maintains a consulting practice, to stay up-to-date on current issues facing companies like yours.
Download the sample schedule & program topics
Download the program brochure
Interested in attending the online version of this program? Click here.
Program Dates
Cost & Features
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- Five-day in-person program at UC Berkeley Haas School of Business campus
- World-renowned Berkeley Haas and Executive Education Faculty
- Training from industry experts in design thinking, customer-focused design & insights, competitive strategy, business model generation, influence without authority, team management, and pricing
- Organization-specific Innovation Capabilities Report
- Hands-on exercises and simulations to ensure that knowledge gets put to work in your organization
- Peer coaching from industry experts that have complementary backgrounds to yours
- Exclusive networking opportunities
- Access to the program alumni community
- Product Management Certificate of Completion
Who It's For
- Product Managers, Directors and Vice Presidents of Product Management
- Project and Program Managers
- Engineers looking to move into or interfacing with Product Management
- General Managers who manage product portfolios and corporate strategy
- A group of colleagues or team who would like to advance their skills together
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
"An amazing learning experience. I gelled incredibly well with ... my team and made close friends. I feel more prepared than ever for my duties as a Product Manager. I didn't do my MBA at Haas, but this would be the closest thing."
- Product Manager, FileMaker Inc."The program was a fantastic experience that was well worth the investment. This course will make a difference!"
- Product Line Manager, Chevron Corporation"The program logistics were top notch and the instructors were amazing. In just a few days, they covered all the topics relevant to product management, provided foundational principals, technologies, and examples, and introduced academic and industry references.”
- EVP Engineering, ByAllAccounts"The UC Berkeley Product Management Program was a big wake-up call for me. It was the refresher I needed and has been invaluable in my recent jump from a big corporation to a startup. I'm already incorporating everything I learned into my new position."
- VP Operations, Osterhout Design Group"UC Berkeley's Product Management Program completely transformed my ideas for how I will approach our new products."
- Product Manager, The Christian Science MonitorInterested in attending this program with a group of your colleagues?
Interested in customizing this program for your organization?
Faculty
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