Translate Opportunities into Profitability
Our globally-recognized, in-person Product Management Training Program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program to prepare participants for the dual role of Product Designer and Product Manager of their product line. Through the program, they gain an understanding of their customer’s environment and needs, learn how to design winning customer experiences, boost their team’s performance, mobilize their organization to take action, develop a competitive advantage, and create standout products and services that customers will love.
If you want to take your product management skills to the next level and drive fundamental transformation in your organization, our Product Management course will give you the human-centered tools and knowledge you need to expand your creative potential, uncover valuable customer insights, create transformational products and services, and—ultimately—become a more inspired and effective business leader.
Strong product management is critical for any organization that wants to translate opportunities into tangible results and increase profitability. To this point, revenue growth for companies large and small often depends on solid product managers.
Those in charge of products must be able to recognize product opportunities, convincingly communicate their transformational ideas, and then turn them into profitable revenue streams. Great product managers can significantly impact an organization by optimizing products and product lines, improving management capabilities, and speaking the language of senior executives. These and other essential PM skills are what you will learn in our Product Management Training.
Enjoy An Engaging Program Experience
Over the course of five days at the Berkely-Haas campus, Dr. Sara Beckman and other preeminent program faculty lead participants through a dynamic and immersive training experience that includes:
- illuminating case studies
- lively discussions
- pragmatic hands-on exercises
Peer feedback and opportunities for personal coaching with leading product management experts are also made available to participants.
Dr. Beckman, who has led the program since 2006, continually updates the product management certification program to reflect the latest research and industry best practices. Along with all program faculty, she maintains a consulting practice, to stay up-to-date on current issues facing product managers and companies like yours.
Pre-work: Hit the Ground Running
Before arriving on campus, you'll complete a six-week online component, including customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and an enlightening simulation game. We recommend that you set aside about two hours per week for this.
Master the Product Management Canvas and Emerge as a Powerhouse PM
Participants of this popular product manager training experience a one-of-a-kind educational experience led by world-class professors and practitioners on the cutting edge of design thinking, customer-focused design, competitive strategy, business model generation, influence without authority, team management, pricing, and customer insights.
Regarded by many as the best product management course in the business world, the training leverages the Product Management Canvas as the primary framework to help participants master product management and prepare to tackle challenges with innovative solutions and a toolset for success.
Who it's for
- Product Managers, experienced executives and other professionals focused on product design, product development, product launching, and managing products across industries.
- Marketing professionals and anyone looking to increase marketing expertise and acquire advanced go-to-market strategies.
- Professionals interested in a product management training program that will allow them to pivot their career to a product management role
- A group of colleagues or team who would like to advance their skills together; ideal for cross-functional and cross-regional groups or teams.
Not a product manager? Contact us for a personal consultation to see how you can leverage the program learnings for your professional goals.
Early Registration Discount: May Program
Register and pay for the May 6 program by Mar 11, 2024 to receive a 10% discount on the regular program price of $7,950.
Price shown reflects discount. Reserved seats must be paid in full prior to Mar 11, 2024 or the full price will apply. Discounts may not be combined with other promotions or special offers.
Visit our Support Center for more information on discounts.
Format & Structure
- Five-day in-person program at UC Berkeley Haas School of Business campus
- Six weeks of online content prior to the intensive in-person week (set aside about two hours per week for this). This includes customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game.
- World-renowned Berkeley Haas and Executive Education faculty
- Training from industry experts in design thinking, customer-focused design & insights, competitive strategy, business model generation, influence without authority, team management, and pricing
- Organization-specific Innovation Capabilities Report
- Hands-on exercises and simulations to ensure that knowledge gets put to work in your organization
- Peer coaching from industry experts that have complementary backgrounds to yours
- Exclusive networking reception with faculty
- Access to the program alumni community
- Product Management Certificate of Completion
Program sessions are held Monday–Friday from 8:00 am–5:30 pm PT
We strongly recommend registering six weeks prior to the program start date in order to complete the online prework. Set aside about two hours per week for this.
Dates & Costs
Other Ways to Participate
Attend this program with a group of your colleagues.
Attend this program with colleagues to gain greater organizational impact. Groups of five or more receive special rates.
Customize this program for your organization.
Use this program's curriculum as the foundation of a program based on your company's unique objectives.
What people are saying
"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."
"I loved the sessions, they were incredibly useful. The lecturers were engaging and made abstract concepts concrete and applicable."
"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."
"You will meet other classmates from different companies and backgrounds that will be very helpful for your experience. In addition, the professors are outstanding...I do recommend this program for any project, program, product manager or anyone who wants to understand to create or manage products based on value"
"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."
"This program will give you the breadth and depth to raise your understanding of product development and give you the skill set to lead strategic initiatives."
"The UC Berkeley Product Management course provides valuable and actionable content in an easy to understand format. The course is held in a comfortable, informal environment, which allows for a lot of interaction with professors and classmates. The course focuses on shifting the way we think about work, customers, product development, and product management. There is a great deal of attention on group work, which is one of the best parts of the course. I was impressed with the diversity of backgrounds, industries, and companies that my classmates represented. The schedule is comprehensive and the sessions continuously run on time. I enjoyed this course and highly recommend it to anyone, whether they are directly involved with product management/development or not."
"If you want to be challenged by colleagues from the industry and dare to bring yourself to the next level of knowledge and skills, I found Berkeley the place to be! The amount of strategic and practical new insights was mind-boggling. The data-driven approach to product in combination with the qualitative techniques has helped me a lot in bringing my applicable knowledge to the next level"
"The UC Berkeley Product Management course is a fantastic program! The concept of a business model canvas was very helpful, and the pricing and negotiation sessions will be very useful to me at work."
Get more information
Enrolling in any one of our programs is simple:
- Click on the "enroll" button on the program page
- Create an account or log in to our customer portal
- Complete the online reservation form (should take less than 2 minutes)
- Pay by credit card to complete your enrollment, or select your preferred payment type to reserve your seat and connect with the finance team
We know that time away from the office is precious, so we work hard to make our program experiences as productive and valuable as possible. Our programs span full business days starting between 8:30-9:00 a.m. and running through 5 p.m. with lunch served in the classroom and short breaks throughout the day.
Approximately 1-2 hours of evening activities and preparation for the next day are required for some programs. Please download the program guide for more detail.
Our programs are non-degree programs and do not hold any credit unit equivalency, letter grades, pass/fail designation, Continuing Education Units (CEUs), or transcripts. Rather, we provide a certificate of completion at the conclusion of the program.
To qualify for a certificate of completion, a participant must meet the minimum requirements as noted for each program and maintaining at least 80% attendance/engagement.
Yes. Enrollment is available to global leaders, but visa requirements may apply. Proficiency in written and spoken English at a level that allows full engagement and participation in a program is recommended.
For most international participants, a B1/B2 visa—for participation in scientific, educational, professional, or business conventions, conferences, or seminars—is required for entry into the United States to attend a program with us.
Requesting and receiving a visa takes time and we recommend beginning the process three or four months in advance of the start date of a program.
You can ask your Program Manager to prepare an invitation letter to help with your visa application. It is important to emphasize that the visit is for business purposes.
The Visa Waiver Program is available to citizens or nationals from select countries. Check the Department of State website to determine your eligibility and learn about the waiver process.
The list of countries sanctioned by the Treasury Department's Office of Foreign Asset Control currently includes: Cuba, Iran, North Korea, Syria and the Ukraine-Crimea Region, plus the addition of Russia for Berkeley Executive Education at this time.
Teaching Professor | Earl F. Cheit Faculty Fellow, Haas School of Business
Senior Director, Pricing Strategy & Analytics DePuy Synthes
Senior Lecturer | Distinguished Teaching Fellow, Haas School of Business
Visiting Associate Professor, Haas School of Business
Lecturer | Executive-in-Residence, Haas School of Business
Certificate of Completion
Signal your professional achievement to your network and get recognized for your completion! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants that you are encouraged to add to your profiles.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the program, your verified digital certificate will be emailed to you directly. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
Certificate of Business Excellence
Participants in the Certificate of Business Excellence (COBE) program will earn a mark of distinction from a world-class university, gain access to a powerful global network, and enjoy the flexibility of completing the program in up to three years. A UC Berkeley Certificate of Business Excellence allows individuals to create a personal learning journey structured by our four academic pillars to gain management essentials in Leadership, Entrepreneurship, Strategy, and Finance to drive both personal and organizational development.