Product Management

Product Management

Translate Opportunities into Profitability

Program Experience

The Product Management Certificate Program is a five-day, immersive, in-person experience. Before you arrive, we include a six week online component, including customized video lectures and readings, discussions with your new classmates, colleague surveys, exercises, and a simulation game.

The program combines the latest in Design Thinking with the best of the Berkeley Haas MBA program, to prepare you for your role: understanding your customers’ environment, designing customer experiences, boosting your team’s performance, and mobilizing your organization. Dr. Sara Beckman, who has led the program for thirteen years, continually updates the program to reflect the latest research. Along with all program faculty, she maintains a consulting practice, to stay up-to-date on current issues facing companies like yours.

Master Business Model Communication
Rapidly communicate, to any audience, a comprehensive business model for your existing business, as well as for product extensions and new lines of business you wish to create.
Optimize Product and Product-Line Profitability
Create pricing tools and systems and learn a systematic methodology to allocate scarce resources among products to optimize product profitability.
Improve Your Management Capabilities
Learn how to effectively manage your team when you lack direct authority and even when it doesn’t feel like a team.
Speak the Language of Senior Management
Effectively communicate with the appropriate decision-makers to get your ideas implemented.
Transcend Day to Day Firefighting and Drive Strategy
Gain effective methods for - driving product decisions without succumbing to the “tyranny of the inbox”.
Go Deeper for More Transformational Ideas
Harness the latest customer-centric frameworks to gain deeper insights and integrate market feedback to drive innovation and build differentiated products and services.

Download the sample schedule & program topics

Interested in attending the online version of this program? Click here.

Program Dates

Cost & Features

Program Fee

Interested in payment assistance from your employer? Click here.

  • Five-day in-person program at UC Berkeley Haas School of Business campus 
  • World-renowned Berkeley Haas and Executive Education Faculty  
  • Training from industry experts in design thinking, customer-focused design & insights, competitive strategy, business model generation, influence without authority, team management, and pricing
  • Organization-specific Innovation Capabilities Report 
  • Hands-on exercises and simulations to ensure that knowledge gets put to work in your organization
  • Peer coaching from industry experts that have complementary backgrounds to yours 
  • Exclusive networking opportunities 
  • Access to the program alumni community
  • Product Management Certificate of Completion 

Who It's For

  • Product Managers, Directors and Vice Presidents of Product Management
  • Project and Program Managers
  • Engineers looking to move into or interfacing with Product Management
  • General Managers who manage product portfolios and corporate strategy
  • A group of colleagues or team who would like to advance their skills together
This program counts toward a
Certificate of Business Excellence
Curriculum Days 
Five Days
Strategy & Management and Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.


Interested in attending this program with a group of your colleagues?

Interested in customizing this program for your organization?


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