Product managers: Customer understanding, strategy, transformation.

Since 2006, Berkeley Product Management has helped product professionals from around the globe to fall in love with their work. Our programs will help shift your perspective from internal to customer-centric, from reactive to strategic, from derivative to innovative, and from stressed out to energized.

Teacher speaking to students

Past participants in Berkeley Product Management include professionals from top companies around the world:

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Programs for customer-centric products

We offer a portfolio of in-person, hybrid, and fully online programs. Taught by the thought leaders you expect from UC Berkeley-Haas, our programs embody excellence in teaching, knowledge of the latest research, and relevance earned through ongoing consulting work.



Teaching Professor | Earl F. Cheit Faculty Fellow, Haas School of Business

Sara Beckam

Sara Beckman is the Faculty Director of the Product Management and Product Management Studio programs at Berkeley Executive Education. Sara is an award-winning Haas faculty member who creates and delivers courses on design, innovation, and product management. She has published case studies on design for sustainability, design road mapping, and leveraging design approaches in sales processes...

Sara Beckam
David Mok

David Mok

Senior Director, Pricing Strategy & Analytics DePuy Synthes

Holly Schroth

Holly Schroth

Senior Lecturer | Distinguished Teaching Fellow, Haas School of Business

Steven Huff

Steven Huff

Visiting Associate Professor, Haas School of Business

Vince Law

Vince Law

Lecturer, Haas School of Business

Peter Wilton

Peter Wilton

Former Senior Lecturer, Haas School of Business

David Riemer

David Riemer

Lecturer | Executive-in-Residence, Haas School of Business

Michael Barry

Michael Barry

Consulting Assistant Professor, Stanford University

Michelle Jia

Michelle Jia

Lecturer, Stanford University


Kim Fisher

Partner & Product Management Coach
Galima Group

Shabaz Melendez

VP Marketing
Inspire Fitness Co

Patricia Brennan

Director of Product Management, Science
Chan Zuckerberg Initiative

Michelle Morgenbesser

VP of Product

Howcrio Burley

Senior Product Manager

Ciara Kennedy

Senior Vice President of Product
Vistar Media

Justin Saeheng

Head of Construction Technology
Stanley X

Vivek Rao

Haas School of Business

Adam Monsour

User Experience Researcher

Jesse Kulp

Lead of Cloud Monitoring