Product managers: Customer understanding, strategy, transformation.

Since 2006, Berkeley Product Management has helped product professionals from around the globe to fall in love with their work. Our programs will help shift your perspective from internal to customer-centric, from reactive to strategic, from derivative to innovative, and from stressed out to energized.

Teacher speaking to students

Past participants in Berkeley Product Management include professionals from top companies around the world:

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adobe logo
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salesforce logo
proctor gamble logo
paypal logo
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Programs for customer-centric products

We offer a portfolio of in-person, hybrid, and fully online programs. Taught by the thought leaders you expect from UC Berkeley-Haas, our programs embody excellence in teaching, knowledge of the latest research, and relevance earned through ongoing consulting work.


"If you want to be challenged by colleagues from the industry and dare to bring yourself to the next level of knowledge and skills, I found Berkeley the place to be! The amount of strategic and practical new insights was mind-boggling. The data-driven approach to product in combination with the qualitative techniques has helped me a lot in bringing my applicable knowledge to the next level"

Interim Executive and NED, VGRIP

"There's no question in my mind about the value of this program. The insight and understanding I received as a result of attending and engaging will more than pay for itself in my daily office activities. I expect this to appear in the form of process improvements, time-value allocation and better customer understanding."

Product Manager, ConnectWise

“I have been interviewing customers for a few years now, first as a UX Designer and now in a more specialized customer research role. This course helped me refine my approach, by applying a thoughtful structure to my customer interviews and informing choices I used to make based on instinct and best guesses. This class was immediately applicable. What I learned in the classroom on Thursday morning I was able to apply later in the afternoon both as a practitioner and as a manager.”

Customer Research, McMaster-Carr

"The Product Management program is an in depth, comprehensive, and practical treatment of product management. This program has equipped me with ready-to-use knowledge required to either work as a product manager or work closely with product managers. I have already started applying several concepts I learned in competitive strategy, customer focused product design and team negotiations as we are defining the next major version of our product."

Principal Member of Technical Staff, Oracle

"The UC Berkeley Product Management Program is an outstanding course that covers all aspects of product management in great depth, and has provided me with a much greater understanding of the requirements of the job. The standard of presenters was exceptional, and certainly far higher than on any other business program that I have attended. I would strongly recommend this program for all product managers in all industries."

Director Global Third Party Software Product Management, Hitachi Data Systems Limited

“From the pre-work all the way to the final week, Customer Obsessed Design was the most rewarding and engaging virtual course I have taken. Rich live sessions combined with actionable practice homework as well as amazing additional group sessions meant that you definitely can find the learnings that you seek.”

Product Marketing Manager, Adobe


Teaching Professor | Earl F. Cheit Faculty Fellow, Haas School of Business

Sara Beckam

Sara Beckman is the Faculty Director of the Product Management and Product Management Studio programs at Berkeley Executive Education. Sara is an award-winning Haas faculty member who creates and delivers courses on design, innovation, and product management. She has published case studies on design for sustainability, design road mapping, and leveraging design approaches in sales processes...

Sara Beckam
David Mok

David Mok

Senior Director, Pricing Strategy & Analytics DePuy Synthes

Holly Schroth

Holly Schroth

Senior Lecturer | Distinguished Teaching Fellow, Haas School of Business

Steven Huff

Steven Huff

Visiting Associate Professor, Haas School of Business

Vince Law

Vince Law

Lecturer, Haas School of Business

Peter Wilton

Peter Wilton

Former Senior Lecturer, Haas School of Business

David Riemer

David Riemer

Lecturer | Executive-in-Residence, Haas School of Business

Michael Barry

Michael Barry

Consulting Assistant Professor, Stanford University

Michelle Jia

Michelle Jia

Lecturer, Stanford University


Kim Fisher

Partner & Product Management Coach
Galima Group

Shabaz Melendez

VP Marketing
Inspire Fitness Co

Patricia Brennan

Director of Product Management, Science
Chan Zuckerberg Initiative

Michelle Morgenbesser

VP of Product

Howcrio Burley

Senior Product Manager

Ciara Kennedy

Senior Vice President of Product
Vistar Media

Justin Saeheng

Head of Construction Technology
Stanley X

Vivek Rao

Haas School of Business

Adam Monsour

User Experience Researcher

Jesse Kulp

Lead of Cloud Monitoring