Certificate of Business Excellence
Overview
Begin your personal learning journey with Berkeley
The Certificate of Business Excellence is an opportunity to acquire and hone new skills, and do it on a timeline that works with your busy schedule. The program is designed for leaders like you - leaders who want to challenge convention. Leaders who want to take intelligent risks and who understand there is always more to learn.
- Gain a mark of distinction from a world-class university
- Achieve a certificate in comprehensive leadership skills across core disciplines
- Flexible schedule with in-person and online offerings
- Build a network of distinguished faculty and colleagues
How It Works
We work closely with you to develop a strategic, tailor-made course of study that will fill your knowledge gaps and allow you to achieve your business and education goals. Participants must complete the following core requirements:
- Register for the Certificate Program
- Complete a personal consultation to discuss your customized learning journey
- Enroll in at least one (1) program from each of our four academic pillars (at your own pace). Both in-person and online programs available for your selection. Please note: each program will only satisfy one pillar requirement.
- Complete a minimum of 17 curriculum days of qualified programs (programs vary between 2-5 days each). *Please refer to the COBE section on each program page for specific curriculum days.
- Complete selected programs within 3 years
Benefits & Resources
Flexible & Personalized Programming
- Choose from a wide variety of programs and topics based on your unique learning needs to achieve a strong general management foundation
- New online programs provide even more flexibility so you can learn from home with classmates from around the globe
- Take the full three years to complete or schedule programs closer together to complete in less time
- Priority for Waitlist Placement: Should an open enrollment program require a waitlist to attend, COBEs enjoy priority status for available seating
Exclusive Berkeley Resources
- Be the first to hear about special promotions for program offerings in our open enrollment portfolio
- 15% discount on future eligible future Berkeley Executive Education programs
- 30% discount on eligible future programs after completion of your Certificate of Business Excellence
- Get an @haas.executivealumni.berkeley.edu email forwarding address
Networking & Events Access
- Ability to join local alumni chapters or clubs in your region
- Join the private, invitation-only Berkeley Haas Alumni LinkedIn group
- Invitations to the annual Berkeley Haas Alumni Conference
- Attend select Berkeley Haas and Berkeley Executive Education Networking events opened to the COBE community
News & Communication
- One-year complimentary digital subscription to the California Management Review
- Receive the Berkeley Haas Alumni emailed newsletter
- Access to Haas Amplified – Latest research and thought leadership from Industry speakers and faculty
- Subscribe to the Berkeley Haas Alumni Jobs e-Newsletter with latest job postings from distinguished employers
*Benefits are subject to change
Academic Pillars & Program List
*Global Partner Programs
Leadership & Communication
Advanced Executive Presence (In-Person) 3 COBE days
Berkeley Changemaker (In-Person) 3 COBE days
The Berkeley Executive Leadership Program (In-Person) 5 COBE days
Communications Excellence (Online or In-Person) 2 COBE days
Equity Fluent Leadership (In-Person) 2 COBE days
High-Impact Leadership (Online or In-Person) 3 COBE days
New Manager Bootcamp (Online or In-Person) 3 COBE days
Leading Strategy Execution through Culture (Online or In-Person) 2 COBE days
Women's Executive Leadership (In-Person) 4 COBE days
Strategy & Management
Berkeley Changemaker (In-Person) 3 COBE days
Data Science for Leaders (In-Person) 3 COBE days
Leading Strategy Execution through Culture (Online or In-Person) 2 COBE days
Negotiation & Influence (Online or In-Person) 3 COBE days
Product Management (In-Person) 5 COBE days
Product Management Studio (Online) 4 COBE days
Artificial Intelligence: Business Strategies and Applications (Online)* 2 COBE days
Business Analytics for Leaders: From Data to Decisions (Online)* 2 COBE days
Data Science: Bridging Principle and Practice (Online)* 2 COBE days
Data Strategy: Leveraging Data as a Competitive Advantage (Online)* 2 COBE days
Digital Transformation: Leading People, Data, and Technology (Online)* 2 COBE days
Future of Technology: Trends, Strategies, and Innovation Opportunities (Online)* 2 COBE days
Leading Complex Projects (Online)* 2 COBE days
Machine Learning and Artificial Intelligence (Online)* 4 COBE days
Marketing Analytics: Strategies to Optimize ROI (Online)* 2 COBE days
Technology Leadership (Online)* 4 COBE days
Finance & Business Acumen
Corporate Business Model Innovation (In-Person) 3 COBE days
Financial Data Analysis for Leaders (Online or In-Person) 5 COBE days
Venture Capital Executive Program (Online or In-Person) 5 COBE days
Blockchain: Technologies and Applications for Business (Online)* 2 COBE days
Fintech: Frameworks, Applications, and Strategies (Online)* 3 COBE days
Entrepreneurship & Innovation
Berkeley Changemaker (In-Person) 3 COBE days
Corporate Business Model Innovation (In-Person) 3 COBE days
Data Science for Leaders (In-Person) 3 COBE days
Product Management (In-Person) 5 COBE days
Product Management Studio (Online) 4 COBE days
Venture Capital Executive Program (Online or In-Person) 5 COBE days
Artificial Intelligence: Business Strategies and Applications (Online)* 2 COBE days
Blockchain: Technologies and Applications for Business (Online)* 2 COBE days
Business Analytics for Leaders: From Data to Decisions (Online)* 2 COBE days
Digital Transformation: Leading People, Data, and Technology (Online)* 2 COBE days
Fintech: Frameworks, Applications, and Strategies (Online)* 3 COBE days
Future of Technology: Trends, Strategies, and Innovation Opportunities (Online)* 2 COBE days
Machine Learning and Artificial Intelligence (Online)* 4 COBE days
Marketing Analytics: Strategies to Optimize ROI (Online)* 2 COBE days
Technology Leadership (Online)* 4 COBE days
Sample 3-Year Timeline
Programs & dates | Curriculum days | Pillars | Year one |
---|---|---|
Product Management StudioOct 4 to Dec 9 | 4 | Year two |
Negotiation and InfluenceJun 12 to Jun 14 | 3 | |
Financial Data Analysis for LeadersOct 3 to Oct 14 | 5 | Year three |
Advanced Executive PresenceJan 12 to Jan 14 | 3 | |
Leading Strategy Execution through CultureApr 28 to Apr 29 | 2 | |
Totals | 17 |
Certificate Cost
Individuals pay for each program toward their certificate at the time of registration in that program. This gives participants the option to spread the cost of the certificate over the three-year period.
The average cost of the required minimum of 17 days of programs is $17,000-$31,000 varying by program selections.
Participant Profiles


Zia Karim, Ph.D. completed his Certificate of Business Excellence (COBE) from UC Berkeley Executive Education in 2019. He currently owns 17 patents and has authored more than 40 papers in peer-reviewed journals. With 28 years of experience in the semiconductor and compound semiconductor fabrication and capital equipment business, Zia also boasts an extensive background in sales and marketing, technology management, business development, and product management/positioning. He currently serves as the Chief Technology Officer at Yield Engineering Systems (YES), a leading manufacturer of process equipment for semiconductor advanced packaging and life sciences, in Fremont, California.
Two years after completing a COBE, the benefits have been far-reaching
“There have been numerous lasting benefits from earning my COBE. They include setting up a winning culture, managing my emotional intelligence in a flourishing and fast-moving post-Covid business situation, encouraging an innovative environment, and establishing a successful product and technology strategy.”
Since completing his COBE, Zia says... read more


Start-to-Finish, Virtual COBE Journey in Nine Months
For John Hui, living in the greater New York area and arranging his schedule to attend UC Berkeley Executive Education in-person programs would be akin to completing a Rubik’s cube. His work, travel, family obligations and personal life colored his schedule with precision, leaving little to no wiggle room. It was a year ago during an online search for product management training courses that he discovered Executive Education, but at the time it would have been nearly impossible to fit such an endeavor into his busy life.
Fast forward to 2020. When Covid-19 forced the nation into sheltering in place, John turned to UC Berkeley Executive Education’s online offerings with serious consideration. After all, he had more time on his hands to focus on learning, plus he could do it all from home.
John is an entrepreneurial business executive in the healthcare industry who has more than 17 years of expertise in digital health, healthcare management, clinical laboratory, diagnostic imaging, medical device and pharmaceuticals. John was aware of many programs at other top tier business schools, but his interest in UC Berkeley Executive Education was piqued not... read more


Reena Miglani, Director – CX Cloud Applications, Oracle Corporation
Reena is head of global sales engineering at Oracle, overseeing Marketing, Sales, and Service Cloud products. Her customers are hundreds of Oracle sales consultants located around the world. Reena also manages Oracle’s portfolio of acquired new products, communicating the value of each product, and ensuring that it becomes part of the Oracle ecosystem. “It’s exciting work. These aren’t back-office application, the CX market changes and evolves constantly – there’s always something new going on,” she says. Reena has worked for Oracle for 20 years.
Discovering UC Berkeley Exec Ed
In 2018 as Reena’s responsibilities at Oracle were expanding, she went online to look for training and development opportunities to expand her knowledge level. Her online search led to the UC Executive Education Digital Transformation Strategy program description. The thought of learning under the guidance of reputable Haas faculty was appealing to her and, reading further, she learned about UC Exec Ed’s... read more


Craig Fulton, Chief Product Officer
My COBE experience started with the Product Management Program, which six of my colleagues and I attended. Our company was changing and I was moving into PM and growing into a leadership position at the time. The program revolutionized things for our company and it was great having someone from Silicon Valley come in to tell their story.
I've always been a public speaker so then I decided to take High-Impact Leadership to improve my speaking skills. I never imagined I'd be learning from an acting director/coach and I got quite a lot out of the program, actually using some of the techniques later onstage while speaking in London.
Another topic I tackled - and one of my weaknesses - was data analysis. In Executive Decision Making, I learned how to analyze and understand data and then make decisions driven off of that. While in... read more


Ramit Lamba, Professor of Radiology, Associate Chair, Chief of Abdominal Imaging, CT Director
The business world has always been an interest of mine. I was at a stage in my career where I felt like I already had leadership roles, but was also at a point where I wanted to learn more.
Physicians are very good at taking care of people but are generally not trained in understanding the operations of a business. They tend to be change-averse and sometimes resistant to learning about fields outside of medicine. In contrast, the business world focuses a lot on dynamic leadership, change, nimbleness, and strategy.
Going into the Berkeley Executive Education Program, “strategy” was just a generic term to me. Examples of ‘strategy’ included things such as: ‘this is my strategy to prepare for an exam’, or ‘this is my strategy in dealing with a difficult situation’. Taking the executive education programs at Berkeley Haas gave me not only a better understanding of organizational leadership, but also what strategy means in the context of a business, it's importance, why we need to learn it, and also illuminated how physicians sometimes lack the skills of building and implementing strategy in their practice... read more


Dr. Jane Melia, Ph.D., Vice President of Strategic Business Development
I was very interested in expanding my knowledge, refreshing some parts of my training, and expanding it broadly as part of my job in QuintessenceLabs and I decided the Berkeley Executive Certificate of Business Excellence (COBE) was a good match.
The Berkeley Executive Education Financial Analysis for Leaders program was the first program I took at Berkeley. It was excellent because, as a leader in a small company, you need to understand the consequences of decisions that are being made. The Financial Analysis Program gave me an excellent overview of some of the fundamentals of corporate finance while giving me the tools needed to understand the impacts of different decisions that we needed make in our company. I was able to convey my perspective in a data-driven way to the other stakeholders.
I found the Product Management program... read more


Apurv Kamath, Engineer
I discovered the Certificate of Business Excellence (COBE) Program while attending my first Berkeley Executive Education program. I've considered executive MBA programs including Berkeley's, but I thought the COBE offerings met my requirements and allowed me to be systematic and focus on select skills. I am reluctant, given my work-life circumstances and a small child at home, to commit to an executive MBA program. The COBE Program for me has been ideal. In addition to the Product Management Program, I have benefited from the Berkeley Executive Leadership program, Financial Analysis for Leaders and Digital Transformation Strategy. Though I’ve completed the COBE, there remain programs that interest me, so I plan to return.
I didn't have formal training in product management, so the first step I took was to find training that could close that gap. The most in-depth training I was able to find was the week-long Product Management program at UC Berkeley. I brought one of my close colleagues with me, and we... read more


Steven Hubert, Regional Vice President, Salesforce, U.K.
I’m not over exaggerating when I say this — the initial program I completed, High-Impact Leadership, was life-changing for me. It sparked a passion and put a new emphasis on the value of education for me. It has challenged me to learn more. I now look for the attribute of continual learning in individuals whom I bring onto my team.
The High-Impact Leadership program also gave me practical tools that I took back to my role, that is, new ways of thinking and methodologies that I use on a regular basis. To me that’s the greatest testament to the value of the program. I had asked myself, if I am going to invest time in becoming more educated, will I use what I’ve learned? On the one hand, I could learn something and put it on the shelf and never use it. On the other hand, I could learn something and use it regularly in my work and beyond. For me, it’s been the latter. What I learned in this first course are things that I come back to time and time again.
Moving into my new role at HPE, I needed my new leadership to support my educational journey. When I... read more


I was looking for ways to gain new tools and new knowledge to keep a competitive edge in a dynamic landscape. That’s when I came across Berkeley Executive Education and the Certificate of Business Excellence program. The first course I took was the New Manager Boot Camp because I wanted to see what Berkeley had to offer. The course appealed to me because there were several managers within my organization who were up for promotions, and I wanted to experience the classes before recommending them to others. I quickly saw how beneficial this class would be for a new manager –– I also learned some useful tips in the program as well! I recommended the course to the new managers and they came back full of excitement and eager to test their new-found knowledge. I believe this course helped them move effectively into that next phase of their careers. It’s rewarding to help others succeed, and to have the tools to make it a reality.
Even though I’ve been in finance my entire career, I was pleasantly surprised at how much I learned in the ... read more
Frequently Asked Questions
How can I approach my employer for support for reimbursement and time-off?
Here are some tips for how to successfully approach your employer:
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Frame your request. Highlight the return on investment by aligning the program with your organization’s strategic objectives and cite examples that potentially connect to your desired outcomes. Remember, all programs after your first one are eligible for a 15% off Executive Education Alumni discount!
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Come prepared. Share the program brochure, schedule, and objectives with your manager for a deeper understanding of the program and its relevance for your organization and role.
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Pace yourself. The program is designed for a 3-year completion so plan to take 2 programs per calendar year.
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Let us know how we can help. We’re here to support whether it is to work with your employer or establish a payment structure. Just contact us at executive@berkeley.edu
Who should enroll in the Certificate of Business Excellence?
Participants enroll in the Certificate of Business Excellence Program for a variety of reasons. Often, it’s to advance from a current position, transition to a new role or develop the skill set to confront multiple challenges in their role or industry. Students leverage the four pillar, general management blended program to fill in perceived gaps in the executive toolkit and become a stronger leader. Berkeley is the right choice because it provides an immersive learning environment and rigorous research based curriculum with an executive level cohort in the thriving Silicon Valley ecosystem. The 17-day commitment to the four pillar program is an excellent way to gain a mark of distinction from a world-class university.
How much does it cost?
Each Certificate of Business Excellence learning journey is customized for the participant, and prices are subject to change. In general, the average cost of the required 17 days of executive programs is $17,000-$31,000 varying by program selections. There are no upfront or additional fees to register. After your first program, participants are eligible for a 15% off alumni discount on all remaining programs.
MBA vs Certificate of Business Excellence - which is right for me?
Deciding to pursue a master’s degree in business or a business excellence certification is a matter of personal preference. Decision points generally include price point, commitment level, range of topics, accessible resources, classification and available financing options. Contact Jennifer Arvai at +1.510.561.4018 or jarvai@berkeley.edu to schedule a 15-minute phone consultation to get started.
Do I have to sign up for the Certificate first or can I wait until after I have taken a program?
You can become part of the Certificate of Business Excellence community with the very first program or join later and apply program hours towards the 17 day requirement. If you already know that you want to pursue a general management curriculum to advance your executive skill set, we can schedule a consult to plan your journey or you can enroll now.
For more insights
View our General Program FAQs for more insights or schedule a personal consultation call to discuss your interests and concerns with our Associate Director of Customer Experience.