Holly Schroth

Distinguished Teaching Fellow and Senior Lecturer (Continuing), Haas School of Business
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"People think that good negotiators are born with their ability, but that's not true. Anyone can learn to be a good negotiator."

Holly Schroth is a Senior Lecturer and Distinguished Teaching Fellow at the Haas School of Business, University of California, Berkeley. She teaches Negotiations and Conflict Resolution and Organizational Behavior in the MBA, Undergraduate and Executive Education programs. She has won several awards from MBA and undergraduate students for teaching excellence and was voted “favorite professor” by a BusinessWeekonline poll of undergraduates across the United States as well as one of the top 40 undergraduate business professors by Poets and Quants

In addition to teaching, she is a trainer, consultant and key note speaker on negotiation and leadership issues to a variety of organizations in the United States and abroad including: 

  • Technology and Communication: Adobe, Apple, Cisco, Dropbox, Expedia, Google, Hewlett-Packard, IBM, Intel, Lyft, PayPal, Samsung, Salesforce, Youtube
  •  Pharmaceutical and Life Sciences: Bio-Rad, Genentech, Gilead, Novartis, Roche
  •  Financial Services and Consulting: Charles Schwab, Deloitte, Ernst and Young, HSBC, J.P. Morgan, Mastercard
  • Retail and Consumer: Clorox, Ebay, GoPro, Hallmark, SF Giants, Universal Studios, Walmart
  • Healthcare: Kaiser Permanente, McKesson, and more
  • Engineering, Construction and Real Estate: CBRE, ESSROC, Glenborough Corp., Pulte Homes, RNM Properties, Swinerton Inc. 
  • Education: Apollo Group, de Young Museum, Draper University, KIPP, The Thiel Foundation, Pearson Publishing 
  • Aerospace, Energy, and Shipping: CAI Chevron, Lockheed-Martin, Matson, Maersk, PG & E, Statoil 
  • Law: Law Offices of Crosby, Heafey, Roach and May, Sidley, Austin, Brown and Wood LLP 
  • Government, Public Services and Non-Profit Agencies: Getty Conservation, Los Alamos National Lab, Save the Children, The Nature Conservancy, State Board of Equalization, U.C. Berkeley Office of the President

She has published several articles on negotiation and procedural justice in leading journals and is one of the leading authors of negotiation exercise materials which are used worldwide by educators and trainers. She is Director of Negotiation and Team Resources, a non-profit that supports the development and distribution of resources to facilitate teaching negotiation, conflict management, and teamwork. 

She received an MA in psychology and a Ph.D. in social psychology from the University of California, Santa Barbara. She has also taught at Santa Clara University, Saint Mary’s College of California, and Kellogg Graduate School of Management, Northwestern University. Prior to pursuing her Ph.D., she worked in a variety of functional areas in both small and large business organizations as well as in the non-profit sector. 

Holly also co-creates impactful custom programs for our corporate, government, and university partners.  
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Academic Background 

PhD, Social Psychology, UC Santa Barbara

MA, Psychology, UC Santa Barbara

BA, Psychology, UC Santa Barbara

Publications & Media

Videos 

A Look Inside the Negotiation & Influence program

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Papers & Articles 

Mind Games

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Awards & Honors 
  • Top 40 Undergraduate Professors by Poets & Quants, 2017
  • Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2009
  • Club 6 – Faculty Honor Roll for Teaching Excellence, Haas School of Business, 1992-2016
  • Voted America’s Favorite Professor (Undergraduates); Businessweekonline survey (2006)
  • Leavey Faculty Achievement Award for Exceptional Teaching, Santa Clara University, 2003, 2004, 2005
  • Outstanding Teaching Award, Santa Clara University, Summer Sessions Program, 1998
  • Faculty Honor Roll for Teaching Excellence, Kellogg Graduate School of Management, Northwestern University
  • Faculty Honor Role for Upholding the Honor Code, Kellogg Graduate School of Management, Northwestern University
  • Western Psychological Association Best Paper Award
  • Regents Fellowship, UC Santa Barbara
  • Chairman’s Award in Psychology, UC Santa Barbara
Academic Background 

PhD, Social Psychology, UC Santa Barbara

MA, Psychology, UC Santa Barbara

BA, Psychology, UC Santa Barbara

Publications & Media

Videos 

A Look Inside the Negotiation & Influence program

WATCH VIDEO
VIEW MORE
Papers & Articles 

Mind Games

VIEW
VIEW MORE